{"id":3229,"date":"2025-06-02T10:35:23","date_gmt":"2025-06-02T10:35:23","guid":{"rendered":"https:\/\/www.web-bartar.com\/blog\/?p=3229"},"modified":"2025-06-02T11:28:17","modified_gmt":"2025-06-02T11:28:17","slug":"how-to-react-when-google-introduces-changes-to-its-algorithms","status":"publish","type":"post","link":"https:\/\/www.web-bartar.com\/blog\/how-to-react-when-google-introduces-changes-to-its-algorithms\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0622\u067e\u062f\u06cc\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0645\u0648\u0627\u062c\u0647 \u0634\u0648\u06cc\u0645\u061f"},"content":{"rendered":"<p data-start=\"203\" data-end=\"587\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u0632 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u062a\u0631\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc 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\u0633\u0627\u06cc\u062a \u06cc\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648 \u0634\u0645\u0627 \u0646\u06cc\u0633\u062a.<\/p>\n<hr data-start=\"1375\" data-end=\"1378\" \/>\n<h3 data-start=\"1380\" data-end=\"1422\"><span id=\"i-3\">\u0647\u0646\u06af\u0627\u0645 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u0686\u0647 \u0628\u0627\u06cc\u062f \u06a9\u0631\u062f\u061f<\/span><\/h3>\n<p data-start=\"1424\" data-end=\"1475\">\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645: <strong data-start=\"1440\" data-end=\"1475\">\u0631\u0648\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f!<\/strong><\/p>\n<p data-start=\"1477\" data-end=\"1643\">\u06af\u0648\u06af\u0644 \u0647\u0645\u06cc\u0634\u0647 \u062a\u0627\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u0641\u062a \u0631\u062a\u0628\u0647 \u0628\u0647\u200c\u0645\u0639\u0646\u0627\u06cc \u0648\u062c\u0648\u062f \u0645\u0634\u06a9\u0644 \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0647\u062a\u0631 \u0648 \u0645\u0641\u06cc\u062f\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u0646\u062f. \u067e\u0633 \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0648\u0627\u06a9\u0646\u0634 \u0627\u0633\u062a.<\/p>\n<hr data-start=\"1645\" data-end=\"1648\" \/>\n<h3 data-start=\"1650\" data-end=\"1690\"><span id=\"i-4\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u06cc\u062f\u0647\u200c\u0622\u0644 \u0627\u0632 \u0646\u0638\u0631 \u06af\u0648\u06af\u0644<\/span><\/h3>\n<ul data-start=\"1692\" data-end=\"2166\">\n<li data-start=\"1692\" data-end=\"1760\">\n<p data-start=\"1694\" data-end=\"1760\"><strong data-start=\"1694\" data-end=\"1711\">\u0645\u0646\u062d\u0635\u0631\u200c\u0628\u0647\u200c\u0641\u0631\u062f:<\/strong> \u0627\u0632 \u06a9\u067e\u06cc \u06a9\u0631\u062f\u0646 \u0645\u062d\u062a\u0648\u0627 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li data-start=\"1761\" data-end=\"1822\">\n<p data-start=\"1763\" data-end=\"1822\"><strong data-start=\"1763\" data-end=\"1779\">\u06a9\u0627\u0645\u0644 \u0648 \u062c\u0627\u0645\u0639:<\/strong> \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u0648 \u0639\u0645\u06cc\u0642 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li data-start=\"1823\" data-end=\"1871\">\n<p data-start=\"1825\" data-end=\"1871\"><strong data-start=\"1825\" data-end=\"1846\">\u062c\u0630\u0627\u0628 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0645\u062d\u0648\u0631:<\/strong> \u0645\u062e\u0627\u0637\u0628 \u0631\u0627 \u062f\u0631\u06af\u06cc\u0631 \u0646\u06af\u0647 \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"1872\" data-end=\"1944\">\n<p data-start=\"1874\" data-end=\"1944\"><strong data-start=\"1874\" data-end=\"1893\">\u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0645\u0648\u0636\u0648\u0639:<\/strong> \u062a\u06cc\u062a\u0631\u0647\u0627 \u0648 \u0639\u0646\u0648\u0627\u0646\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1945\" data-end=\"1995\">\n<p data-start=\"1947\" data-end=\"1995\"><strong data-start=\"1947\" data-end=\"1963\">\u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f:<\/strong> \u0645\u0646\u0627\u0628\u0639 \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li data-start=\"1996\" data-end=\"2070\">\n<p data-start=\"1998\" data-end=\"2070\"><strong data-start=\"1998\" data-end=\"2008\">\u062a\u062e\u0635\u0635\u06cc:<\/strong> \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u0645\u062a\u062e\u0635\u0635 \u06cc\u0627 \u0622\u0634\u0646\u0627 \u0628\u0647 \u062d\u0648\u0632\u0647 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li data-start=\"2071\" data-end=\"2101\">\n<p data-start=\"2073\" data-end=\"2101\"><strong data-start=\"2073\" data-end=\"2101\">\u0641\u0627\u0642\u062f \u063a\u0644\u0637 \u0627\u0645\u0644\u0627\u06cc\u06cc \u0648 \u0646\u06af\u0627\u0631\u0634\u06cc<\/strong><\/p>\n<\/li>\n<li data-start=\"2102\" data-end=\"2137\">\n<p data-start=\"2104\" data-end=\"2137\"><strong data-start=\"2104\" data-end=\"2137\">\u0646\u0645\u0627\u06cc\u0634 \u0635\u062d\u06cc\u062d \u062f\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648 \u062f\u0633\u06a9\u062a\u0627\u067e<\/strong><\/p>\n<\/li>\n<li data-start=\"2138\" data-end=\"2166\">\n<p data-start=\"2140\" data-end=\"2166\"><strong data-start=\"2140\" data-end=\"2166\">\u0628\u062f\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0632\u0627\u0631\u062f\u0647\u0646\u062f\u0647<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2168\" data-end=\"2257\">\u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0642\u06cc\u0628 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f\u061b \u0622\u06cc\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u06a9\u0627\u0645\u0644\u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0627\u0633\u062a\u061f<\/p>\n<hr data-start=\"2259\" data-end=\"2262\" \/>\n<h3 data-start=\"2264\" data-end=\"2300\"><span id=\"_E-A-T\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc E-A-T \u0648 \u062a\u0627\u062b\u06cc\u0631 \u0622\u0646 \u0628\u0631 \u0633\u0626\u0648<\/span><\/h3>\n<p data-start=\"2302\" data-end=\"2397\">\u06af\u0648\u06af\u0644 \u0627\u0632 \u0631\u0648\u0634\u06cc \u0628\u0647 \u0646\u0627\u0645 <strong data-start=\"2322\" data-end=\"2331\">E-A-T<\/strong> \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0633\u0647 \u0645\u0639\u06cc\u0627\u0631 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul data-start=\"2399\" data-end=\"2495\">\n<li data-start=\"2399\" data-end=\"2421\">\n<p data-start=\"2401\" data-end=\"2421\"><strong data-start=\"2401\" data-end=\"2421\">\u062a\u062e\u0635\u0635 (Expertise)<\/strong><\/p>\n<\/li>\n<li data-start=\"2422\" data-end=\"2454\">\n<p data-start=\"2424\" data-end=\"2454\"><strong data-start=\"2424\" data-end=\"2454\">\u0627\u0639\u062a\u0628\u0627\u0631 (Authoritativeness)<\/strong><\/p>\n<\/li>\n<li data-start=\"2455\" data-end=\"2495\">\n<p data-start=\"2457\" data-end=\"2495\"><strong data-start=\"2457\" data-end=\"2495\">\u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0648\u062f\u0646 (Trustworthiness)<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2497\" data-end=\"2659\">\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u0648 \u0627\u0639\u0645\u0627\u0644 \u0622\u0646 \u062f\u0631 \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0631\u0633\u0645\u06cc \u06af\u0648\u06af\u0644 \u0631\u0627 \u0646\u06cc\u0632 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<hr data-start=\"2661\" data-end=\"2664\" \/>\n<h3 data-start=\"2666\" data-end=\"2718\"><span id=\"i-5\">\u0686\u0642\u062f\u0631 \u0637\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0634\u062f \u062a\u0627 \u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0647 \u0635\u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0627\u0632\u06af\u0631\u062f\u06cc\u0645\u061f<\/span><\/h3>\n<p data-start=\"2720\" data-end=\"2955\">\u0633\u0626\u0648 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0627\u0633\u062a. \u0647\u06cc\u0686 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u0641\u0648\u0631\u0627\u064b \u0628\u0627\u0639\u062b \u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0627 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u06af\u0627\u0647\u06cc \u0628\u0627\u06cc\u062f \u062a\u0627 \u0622\u067e\u062f\u06cc\u062a \u0628\u0639\u062f\u06cc \u0635\u0628\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u0627\u062b\u06cc\u0631 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a\u062a\u0627\u0646 \u0645\u0634\u062e\u0635 \u0634\u0648\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0631\u0648\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 E-A-T \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062e\u06cc\u0644\u06cc \u0632\u0648\u062f\u062a\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<div class=\"dad65929\">\n<div class=\"_4f9bf79 d7dc56a8 _43c05b5\">\n<div class=\"ds-markdown ds-markdown--block\">\n<h1><span id=\"i-6\">\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc \u0628\u0642\u0627 \u062f\u0631 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u06af\u0648\u06af\u0644<\/span><\/h1>\n<p class=\"ds-markdown-paragraph\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c\u00a0<strong>\u0622\u067e\u062f\u06cc\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644<\/strong>\u00a0\u0647\u0645\u06cc\u0634\u0647 \u0686\u0627\u0644\u0634\u200c\u0628\u0631\u0627\u0646\u06af\u06cc\u0632 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0635\u062d\u06cc\u062d \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0647 \u062a\u0646\u0647\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062c\u0627\u0646 \u0633\u0627\u0644\u0645 \u0628\u0647 \u062f\u0631 \u0628\u0628\u0631\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0646\u0641\u0639 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u06f7 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0622\u067e\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2><span id=\"i-7\">\u06f1. \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u0631\u0648\u0632 \u0628\u0627\u0634\u06cc\u062f: \u0631\u0635\u062f \u0645\u062f\u0627\u0648\u0645 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u0628\u0631\u0627\u06cc \u0645\u0642\u0627\u0628\u0644\u0647:<\/strong>\u00a0\u0627\u0637\u0644\u0627\u0639 \u0627\u0632 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u0633\u0626\u0648 \u0645\u0627\u0646\u0646\u062f \u0648\u0628\u0644\u0627\u06af \u0631\u0633\u0645\u06cc \u06af\u0648\u06af\u0644\u060c Search Engine Land \u0648 Moz \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Search Console \u0628\u0631\u0627\u06cc \u0631\u0635\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0646\u0627\u06af\u0647\u0627\u0646\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0631\u0627 \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f (\u06a9\u0627\u0647\u0634 \u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0% \u062a\u0631\u0627\u0641\u06cc\u06a9 \u062f\u0631 \u06cc\u06a9 \u0647\u0641\u062a\u0647 \u0646\u0634\u0627\u0646\u0647 \u0622\u067e\u062f\u06cc\u062a \u0627\u0633\u062a)<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"___UX\">\u06f2. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)\u061b \u0634\u0627\u0647\u200c\u06a9\u0644\u06cc\u062f \u0647\u0645\u0647 \u0622\u067e\u062f\u06cc\u062a\u200c\u0647\u0627<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u062d\u0642\u06cc\u0642\u062a \u0627\u0646\u06a9\u0627\u0631\u0646\u0627\u067e\u0630\u06cc\u0631:<\/strong>\u00a0\u062a\u0645\u0627\u0645 \u0622\u067e\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u06af\u0648\u06af\u0644 \u062d\u0648\u0644 \u0645\u062d\u0648\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0645\u06cc\u200c\u0686\u0631\u062e\u062f.<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0635\u0641\u062d\u0647 \u0631\u0627 \u0632\u06cc\u0631 \u06f3 \u062b\u0627\u0646\u06cc\u0647 \u0646\u06af\u0647 \u062f\u0627\u0631\u06cc\u062f (\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 PageSpeed Insights)<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0637\u0631\u0627\u062d\u06cc \u0648\u0627\u06a9\u0646\u0634\u200c\u06af\u0631\u0627 \u0631\u0627 \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f (\u06f5\u06f8% \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0627\u0632 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f)<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc Core Web Vitals \u063a\u0627\u0641\u0644 \u0646\u0634\u0648\u06cc\u062f (LCP\u060c FID\u060c CLS)<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"i-8\">\u06f3. \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u061b \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0645\u06cc\u0634\u0647 \u0633\u0628\u0632<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u0637\u0644\u0627\u064a \u0633\u0626\u0648:<\/strong>\u00a0\u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0647\u0631\u06af\u0632 \u0627\u0632 \u0631\u062f\u0647 \u062e\u0627\u0631\u062c \u0646\u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647 \u062c\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0627\u0646\u0628\u0648\u0647\u060c \u0631\u0648\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u0627\u0645\u0639 \u0648 \u0639\u0645\u06cc\u0642 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f (\u0645\u062d\u062a\u0648\u0627\u06cc \u06f1\u06f0X)<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0633\u0648\u0627\u0644\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0628\u062e\u0634 &#8220;People Also Ask&#8221; \u0631\u0627 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0647\u0631 \u06f6-\u06f1\u06f2 \u0645\u0627\u0647 \u0628\u0647 \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u06a9\u0646\u06cc\u062f (\u062a\u0627\u0632\u0647\u200c\u0628\u0648\u062f\u0646 \u0645\u062d\u062a\u0648\u0627 \u0639\u0627\u0645\u0644 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a)<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"__quantity_quality\">\u06f4. \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0637\u0628\u06cc\u0639\u06cc\u061b \u0627\u0632 quantity \u0628\u0647 quality \u062a\u063a\u06cc\u06cc\u0631 \u062c\u0647\u062a \u062f\u0647\u06cc\u062f<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u063a\u06cc\u06cc\u0631 \u067e\u0627\u0631\u0627\u062f\u0627\u06cc\u0645 \u06af\u0648\u06af\u0644:<\/strong>\u00a0\u0627\u0631\u0632\u0634 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u062d\u0627\u0644 \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a.<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647 \u062c\u0627\u06cc \u062e\u0631\u06cc\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u060c \u0631\u0648\u06cc \u062c\u0630\u0628 \u0644\u06cc\u0646\u06a9 \u0637\u0628\u06cc\u0639\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc skyscraper \u0648 broken link building \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f (\u0645\u0635\u0627\u062d\u0628\u0647\u060c \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0628\u0644\u0627\u06af\u0631\u0647\u0627)<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"i-9\">\u06f5. \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0646\u06cc\u061b \u067e\u0627\u06cc\u0647 \u0627\u0633\u0627\u0633\u06cc \u0633\u0626\u0648<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647\u200c\u0634\u062f\u0647 \u0627\u0645\u0627 \u062d\u06cc\u0627\u062a\u06cc:<\/strong>\u00a0\u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0645\u0627\u0645 \u0632\u062d\u0645\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0646\u0627\u0628\u0648\u062f \u06a9\u0646\u0646\u062f.<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0633\u0644\u0633\u0644\u0647\u200c\u0645\u0631\u0627\u062a\u0628\u06cc \u0648 \u0645\u0646\u0637\u0642\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062e\u0637\u0627\u0647\u0627\u06cc \u062e\u0632\u0634 (crawl errors) \u0631\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0631\u0641\u0639 \u0646\u0645\u0627\u06cc\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 schema markup \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u062f\u0631\u06a9 \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"i-10\">\u06f6. \u062a\u0646\u0648\u0639 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9\u061b \u0647\u0645\u0647 \u062a\u062e\u0645\u200c\u0645\u0631\u063a\u200c\u0647\u0627 \u062f\u0631 \u06cc\u06a9 \u0633\u0628\u062f \u0646\u06af\u0630\u0627\u0631\u06cc\u062f<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647:<\/strong>\u00a0\u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u06f1\u06f0\u06f0% \u0628\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u06af\u0648\u06af\u0644 \u0631\u06cc\u0633\u06a9 \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0646\u0627\u0644 \u0645\u06a9\u0645\u0644 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0631\u0627 \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u06cc\u0648\u062a\u06cc\u0648\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"i-11\">\u06f7. \u062a\u062d\u0644\u06cc\u0644 \u0648 \u062a\u0637\u0628\u06cc\u0642\u061b \u0648\u0627\u06a9\u0646\u0634 \u0633\u0631\u06cc\u0639 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u067e\u0627\u0633\u062e \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0647 \u0622\u067e\u062f\u06cc\u062a\u200c\u0647\u0627:<\/strong>\u00a0\u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0628\u062e\u0634 \u0633\u0627\u06cc\u062a \u0622\u0633\u06cc\u0628 \u062f\u06cc\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0627\u0646\u0646\u062f Google Analytics \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0635\u0641\u062d\u0627\u062a \u0622\u0633\u06cc\u0628\u200c\u062f\u06cc\u062f\u0647 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0645\u0634\u06a9\u0644\u200c\u06cc\u0627\u0628\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u062a\u062f\u0631\u06cc\u062c\u06cc \u0648 \u062a\u0633\u062a \u0634\u062f\u0647 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"i-12\">\u00a0\u0622\u067e\u062f\u06cc\u062a \u06af\u0648\u06af\u0644 \u062a\u0647\u062f\u06cc\u062f \u0646\u06cc\u0633\u062a\u060c \u0641\u0631\u0635\u062a \u0627\u0633\u062a!<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647 \u062c\u0627\u06cc \u062a\u0631\u0633 \u0627\u0632 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class=\"ds-icon-button\" tabindex=\"0\">\n<div class=\"ds-icon\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr data-start=\"2957\" data-end=\"2960\" \/>\n<h3 data-start=\"2962\" data-end=\"2974\"><span id=\"i-13\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/span><\/h3>\n<p data-start=\"2976\" data-end=\"3236\">\u06af\u0648\u06af\u0644 \u0647\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0631\u0627 \u0642\u0628\u0644 \u0627\u0632 \u0627\u062c\u0631\u0627\u060c \u0622\u0632\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06af\u0631 \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a\u200c\u062a\u0627\u0646 \u067e\u0633 \u0627\u0632 \u06cc\u06a9 \u0622\u067e\u062f\u06cc\u062a \u0627\u0641\u062a \u06a9\u0631\u062f\u0647\u060c \u0627\u0645\u06cc\u062f\u062a\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u06cc\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0622\u067e\u062f\u06cc\u062a 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