{"id":3265,"date":"2025-06-03T11:29:06","date_gmt":"2025-06-03T11:29:06","guid":{"rendered":"https:\/\/www.web-bartar.com\/blog\/?p=3265"},"modified":"2025-06-03T11:31:35","modified_gmt":"2025-06-03T11:31:35","slug":"the-ultimate-guide-to-200-seo-ranking-factors","status":"publish","type":"post","link":"https:\/\/www.web-bartar.com\/blog\/the-ultimate-guide-to-200-seo-ranking-factors\/","title":{"rendered":"\u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0\u06f0 \u0639\u0627\u0645\u0644 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0633\u0626\u0648"},"content":{"rendered":"<p data-start=\"0\" data-end=\"193\">\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 (SEO) \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0635\u062f\u0647\u0627 \u0639\u0627\u0645\u0644 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0627\u06cc\u0646 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\u062e\u0627\u0631\u062c\u06cc (Off-Page SEO)<\/a><\/li><li><a href=\"#___UX\">\u06f4. \u0639\u0648\u0627\u0645\u0644 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/a><\/li><li><a href=\"#i\">\u06f5. \u0639\u0648\u0627\u0645\u0644 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627<\/a><\/li><li><a href=\"#__Local_SEO\">\u06f6. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc (Local SEO)<\/a><\/li><li><a href=\"#__Core_Web_Vitals\">\u06f7. \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648\u0628 (Core Web Vitals)<\/a><\/li><li><a href=\"#i-2\">\u06f8. \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc<\/a><\/li><li><a href=\"#i-3\">\u06f9. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc 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\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627<\/a><\/li><li><a href=\"#i-9\">\u06f1\u06f5. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062a\u0641\u0631\u0642\u0647<\/a><\/li><\/ul><\/li><li><a href=\"#i-10\">\u06f1\u06f6. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0639\u062a\u0645\u0627\u062f<\/a><\/li><li><a href=\"#i-11\">\u06f1\u06f7. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u062a\u0646\u0648\u0639 \u0648 \u0627\u0631\u0632\u0634 \u0645\u062d\u062a\u0648\u0627<\/a><\/li><li><a href=\"#i-12\">\u06f1\u06f8. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u06cc \u0648 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a><\/li><li><a href=\"#__UI__UX\">\u06f1\u06f9. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc (UI) \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/a><\/li><li><a href=\"#i-13\">\u06f2\u06f0. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0648 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0633\u0626\u0648<\/a><\/li><li><a href=\"#i-14\">\u06f2\u06f1. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0633\u0626\u0648 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0648 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc<\/a><\/li><\/ul><\/div>\n<h3 data-start=\"200\" data-end=\"237\"><span id=\"__On-Page_SEO\">\u06f1. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u062f\u0627\u062e\u0644\u06cc (On-Page SEO)<\/span><\/h3>\n<ul data-start=\"239\" data-end=\"1339\">\n<li data-start=\"239\" data-end=\"307\">\n<p data-start=\"241\" data-end=\"307\"><strong data-start=\"241\" data-end=\"262\">\u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong>: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u0627\u06cc \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc.<\/p>\n<\/li>\n<li data-start=\"308\" data-end=\"396\">\n<p data-start=\"310\" data-end=\"396\"><strong data-start=\"310\" data-end=\"335\">\u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0635\u062d\u06cc\u062d \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0639\u0646\u0648\u0627\u0646\u200c\u0647\u0627\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0648&#8230;<\/p>\n<\/li>\n<li data-start=\"397\" data-end=\"495\">\n<p data-start=\"399\" data-end=\"495\"><strong data-start=\"399\" data-end=\"424\">\u062a\u06af \u0639\u0646\u0648\u0627\u0646 (Title Tags)<\/strong>: \u0639\u0646\u0648\u0627\u0646\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0648 \u063a\u0646\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"496\" data-end=\"571\">\n<p data-start=\"498\" data-end=\"571\"><strong data-start=\"498\" data-end=\"513\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627<\/strong>: \u062e\u0644\u0627\u0635\u0647\u200c\u0627\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0647 \u06a9\u0647 \u0628\u0631 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"572\" data-end=\"652\">\n<p data-start=\"574\" data-end=\"652\"><strong data-start=\"574\" data-end=\"603\">\u062a\u06af\u200c\u0647\u0627\u06cc \u0647\u062f\u06cc\u0646\u06af (H1, H2, H3)<\/strong>: \u0633\u0627\u062e\u062a\u0627\u0631\u062f\u0647\u06cc \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u0627\u06cc\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u0636\u0648\u0639\u06cc.<\/p>\n<\/li>\n<li data-start=\"653\" data-end=\"710\">\n<p data-start=\"655\" data-end=\"710\"><strong data-start=\"655\" data-end=\"670\">\u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627<\/strong>: \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0635\u0644\u060c \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0648 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627.<\/p>\n<\/li>\n<li data-start=\"711\" data-end=\"781\">\n<p data-start=\"713\" data-end=\"781\"><strong data-start=\"713\" data-end=\"726\">\u0637\u0648\u0644 \u0645\u062d\u062a\u0648\u0627<\/strong>: \u0645\u062d\u062a\u0648\u0627\u06cc \u0639\u0645\u06cc\u0642 (\u0628\u0627\u0644\u0627\u06cc \u06f1\u06f0\u06f0\u06f0 \u06a9\u0644\u0645\u0647) \u0627\u063a\u0644\u0628 \u0631\u062a\u0628\u0647 \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"782\" data-end=\"849\">\n<p data-start=\"784\" data-end=\"849\"><strong data-start=\"784\" data-end=\"805\">\u0686\u06af\u0627\u0644\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u062f\u0648\u0646 \u0627\u0641\u0631\u0627\u0637.<\/p>\n<\/li>\n<li data-start=\"850\" data-end=\"912\">\n<p data-start=\"852\" data-end=\"912\"><strong data-start=\"852\" data-end=\"867\">\u062a\u0627\u0632\u06af\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong>: \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u062f\u06cc\u062f\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u062a\u0628\u0647 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"913\" data-end=\"989\">\n<p data-start=\"915\" data-end=\"989\"><strong data-start=\"915\" data-end=\"936\">\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06af ALT \u0648 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u062a\u0648\u0635\u06cc\u0641\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631.<\/p>\n<\/li>\n<li data-start=\"990\" data-end=\"1068\">\n<p data-start=\"992\" data-end=\"1068\"><strong data-start=\"992\" data-end=\"1018\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0686\u0646\u062f\u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc<\/strong>: \u0648\u06cc\u062f\u0626\u0648 \u0648 \u062a\u0635\u0627\u0648\u06cc\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0631\u0627 \u0627\u0631\u062a\u0642\u0627\u0621 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1069\" data-end=\"1129\">\n<p data-start=\"1071\" data-end=\"1129\"><strong data-start=\"1071\" data-end=\"1089\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc<\/strong>: \u0627\u062a\u0635\u0627\u0644 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc.<\/p>\n<\/li>\n<li data-start=\"1130\" data-end=\"1203\">\n<p data-start=\"1132\" data-end=\"1203\"><strong data-start=\"1132\" data-end=\"1150\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0648\u062c\u06cc<\/strong>: \u0644\u06cc\u0646\u06a9 \u0628\u0647 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631\u060c \u0627\u0631\u0632\u0634 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"1204\" data-end=\"1276\">\n<p data-start=\"1206\" data-end=\"1276\"><strong data-start=\"1206\" data-end=\"1220\">\u0633\u0627\u062e\u062a\u0627\u0631 URL<\/strong>: \u0622\u062f\u0631\u0633\u200c\u0647\u0627\u06cc \u062a\u0645\u06cc\u0632 \u0648 \u062d\u0627\u0648\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0642\u0627\u0628\u0644 \u0631\u0624\u06cc\u062a\u200c\u062a\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1277\" data-end=\"1339\">\n<p data-start=\"1279\" data-end=\"1339\"><strong data-start=\"1279\" data-end=\"1290\">\u062e\u0648\u0627\u0646\u0627\u06cc\u06cc<\/strong>: \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u062f\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0646\u06af\u0647 \u0645\u06cc\u200c\u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1341\" data-end=\"1344\" \/>\n<h3 data-start=\"1346\" data-end=\"1383\"><span id=\"__Technical_SEO\">\u06f2. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u0641\u0646\u06cc (Technical SEO)<\/span><\/h3>\n<ul data-start=\"1385\" data-end=\"2534\">\n<li data-start=\"1385\" data-end=\"1465\">\n<p data-start=\"1387\" data-end=\"1465\"><strong data-start=\"1387\" data-end=\"1400\">\u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a<\/strong>: \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062d\u0641\u0638 \u06a9\u0631\u062f\u0647 \u0648 \u0631\u062a\u0628\u0647 \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1466\" data-end=\"1540\">\n<p data-start=\"1468\" data-end=\"1540\"><strong data-start=\"1468\" data-end=\"1502\">\u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648 \u0628\u0648\u062f\u0646 (\u0645\u0648\u0628\u0627\u06cc\u0644\u200c\u0641\u0631\u0646\u062f\u0644\u06cc)<\/strong>: \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644.<\/p>\n<\/li>\n<li data-start=\"1541\" data-end=\"1595\">\n<p data-start=\"1543\" data-end=\"1595\"><strong data-start=\"1543\" data-end=\"1571\">\u06af\u0648\u0627\u0647\u06cc \u0627\u0645\u0646\u06cc\u062a\u06cc SSL (HTTPS)<\/strong>: \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0645\u0646 \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631.<\/p>\n<\/li>\n<li data-start=\"1596\" data-end=\"1663\">\n<p data-start=\"1598\" data-end=\"1663\"><strong data-start=\"1598\" data-end=\"1615\">\u0646\u0642\u0634\u0647 \u0633\u0627\u06cc\u062a XML<\/strong>: \u06a9\u0645\u06a9 \u0628\u0647 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u0635\u0641\u062d\u0627\u062a \u062a\u0648\u0633\u0637 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648.<\/p>\n<\/li>\n<li data-start=\"1664\" data-end=\"1736\">\n<p data-start=\"1666\" data-end=\"1736\"><strong data-start=\"1666\" data-end=\"1685\">\u0641\u0627\u06cc\u0644 robots.txt<\/strong>: \u062a\u0639\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0642\u0627\u0628\u0644 \u0648 \u063a\u06cc\u0631\u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0631\u0627\u06cc \u0631\u0628\u0627\u062a\u200c\u0647\u0627.<\/p>\n<\/li>\n<li data-start=\"1737\" data-end=\"1811\">\n<p data-start=\"1739\" data-end=\"1811\"><strong data-start=\"1739\" data-end=\"1770\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0646\u0627\u0646\u200c\u0631\u06cc\u0632 (Breadcrumb)<\/strong>: \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0648 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u0628\u0647\u062a\u0631 \u0635\u0641\u062d\u0627\u062a.<\/p>\n<\/li>\n<li data-start=\"1812\" data-end=\"1881\">\n<p data-start=\"1814\" data-end=\"1881\"><strong data-start=\"1814\" data-end=\"1835\">\u062e\u0637\u0627\u0647\u0627\u06cc \u0635\u0641\u062d\u0647 (\u06f4\u06f0\u06f4)<\/strong>: \u0628\u0627\u06cc\u062f \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u0646\u062f\u061b \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0634\u06a9\u0633\u062a\u0647 \u0645\u0636\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1882\" data-end=\"1937\">\n<p data-start=\"1884\" data-end=\"1937\"><strong data-start=\"1884\" data-end=\"1903\">\u062a\u06af\u200c\u0647\u0627\u06cc \u06a9\u0646\u0648\u0646\u06cc\u06a9\u0627\u0644<\/strong>: \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0645\u0634\u06a9\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc.<\/p>\n<\/li>\n<li data-start=\"1938\" data-end=\"2015\">\n<p data-start=\"1940\" data-end=\"2015\"><strong data-start=\"1940\" data-end=\"1979\">\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u200c\u06cc\u0627\u0641\u062a\u0647 (Schema Markup)<\/strong>: \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u062a\u0648\u0633\u0637 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648.<\/p>\n<\/li>\n<li data-start=\"2016\" data-end=\"2076\">\n<p data-start=\"2018\" data-end=\"2076\"><strong data-start=\"2018\" data-end=\"2044\">\u0635\u0641\u062d\u0647\u200c\u0628\u0646\u062f\u06cc (Pagination)<\/strong>: \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0645\u0646\u0627\u0633\u0628 \u0645\u062d\u062a\u0648\u0627\u06cc \u0632\u06cc\u0627\u062f.<\/p>\n<\/li>\n<li data-start=\"2077\" data-end=\"2149\">\n<p data-start=\"2079\" data-end=\"2149\"><strong data-start=\"2079\" data-end=\"2106\">AMP (\u0635\u0641\u062d\u0627\u062a \u0633\u0631\u06cc\u0639 \u0645\u0648\u0628\u0627\u06cc\u0644)<\/strong>: \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2150\" data-end=\"2210\">\n<p data-start=\"2152\" data-end=\"2210\"><strong data-start=\"2152\" data-end=\"2167\">\u062c\u0627\u0648\u0627\u0627\u0633\u06a9\u0631\u06cc\u067e\u062a<\/strong>: \u0646\u0628\u0627\u06cc\u062f \u0645\u0627\u0646\u0639 \u0627\u0632 \u062e\u0632\u06cc\u062f\u0646 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"2211\" data-end=\"2286\">\n<p data-start=\"2213\" data-end=\"2286\"><strong data-start=\"2213\" data-end=\"2240\">\u0631\u06cc\u062f\u0627\u06cc\u0631\u06a9\u062a\u200c\u0647\u0627 (301 \u0648 302)<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631\u0633\u062a\u060c \u0628\u0627\u0639\u062b \u062d\u0641\u0638 \u0627\u0639\u062a\u0628\u0627\u0631 \u0644\u06cc\u0646\u06a9 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"2287\" data-end=\"2345\">\n<p data-start=\"2289\" data-end=\"2345\"><strong data-start=\"2289\" data-end=\"2310\">\u0641\u0634\u0631\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631<\/strong>: \u06a9\u0627\u0647\u0634 \u062d\u062c\u0645 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0628\u062f\u0648\u0646 \u0627\u0641\u062a \u06a9\u06cc\u0641\u06cc\u062a.<\/p>\n<\/li>\n<li data-start=\"2346\" data-end=\"2409\">\n<p data-start=\"2348\" data-end=\"2409\"><strong data-start=\"2348\" data-end=\"2370\">\u0632\u0646\u062c\u06cc\u0631\u0647 \u0631\u06cc\u062f\u0627\u06cc\u0631\u06a9\u062a\u200c\u0647\u0627<\/strong>: \u0628\u0627\u06cc\u062f \u06a9\u0648\u062a\u0627\u0647 \u0628\u0627\u0634\u062f \u062a\u0627 \u0633\u0631\u0639\u062a \u06a9\u0627\u0647\u0634 \u0646\u06cc\u0627\u0628\u062f.<\/p>\n<\/li>\n<li data-start=\"2410\" data-end=\"2461\">\n<p data-start=\"2412\" data-end=\"2461\"><strong data-start=\"2412\" data-end=\"2427\">\u0645\u0648\u0642\u0639\u06cc\u062a \u0633\u0631\u0648\u0631<\/strong>: \u0627\u0646\u062f\u06a9\u06cc \u0628\u0631 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc \u062a\u0623\u062b\u06cc\u0631 \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"2462\" data-end=\"2534\">\n<p data-start=\"2464\" data-end=\"2534\"><strong data-start=\"2464\" data-end=\"2481\">\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc<\/strong>: \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2536\" data-end=\"2539\" \/>\n<h3 data-start=\"2541\" data-end=\"2579\"><span id=\"__Off-Page_SEO\">\u06f3. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u062e\u0627\u0631\u062c\u06cc (Off-Page SEO)<\/span><\/h3>\n<ul data-start=\"2581\" data-end=\"3375\">\n<li data-start=\"2581\" data-end=\"2654\">\n<p data-start=\"2583\" data-end=\"2654\"><strong data-start=\"2583\" data-end=\"2600\">\u06a9\u06cc\u0641\u06cc\u062a \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9<\/strong>: \u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631\u060c \u0627\u0639\u062a\u0628\u0627\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"2655\" data-end=\"2717\">\n<p data-start=\"2657\" data-end=\"2717\"><strong data-start=\"2657\" data-end=\"2677\">\u062a\u0639\u062f\u0627\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627<\/strong>: \u062a\u0639\u062f\u0627\u062f \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"2718\" data-end=\"2785\">\n<p data-start=\"2720\" data-end=\"2785\"><strong data-start=\"2720\" data-end=\"2741\">\u0627\u0646\u06a9\u0631 \u062a\u06a9\u0633\u062a \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627<\/strong>: \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0644\u06cc\u0646\u06a9 \u0634\u062f\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u0686\u06cc\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"2786\" data-end=\"2883\">\n<p data-start=\"2788\" data-end=\"2883\"><strong data-start=\"2788\" data-end=\"2831\">\u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (\u0644\u0627\u06cc\u06a9\u060c \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc)<\/strong>: \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"2884\" data-end=\"2970\">\n<p data-start=\"2886\" data-end=\"2970\"><strong data-start=\"2886\" data-end=\"2921\">\u0627\u0639\u062a\u0628\u0627\u0631 \u062f\u0627\u0645\u0646\u0647 (Domain Authority)<\/strong>: \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0627\u0644\u0627\u060c \u0628\u0647\u062a\u0631 \u0631\u062a\u0628\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2971\" data-end=\"3040\">\n<p data-start=\"2973\" data-end=\"3040\"><strong data-start=\"2973\" data-end=\"2994\">\u0648\u0628\u0644\u0627\u06af\u200c\u0646\u0648\u06cc\u0633\u06cc \u0645\u0647\u0645\u0627\u0646<\/strong>: \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9.<\/p>\n<\/li>\n<li data-start=\"3041\" data-end=\"3098\">\n<p data-start=\"3043\" data-end=\"3098\"><strong data-start=\"3043\" data-end=\"3058\">\u0631\u067e\u0631\u062a\u0627\u0698 \u062e\u0628\u0631\u06cc<\/strong>: \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f \u0648 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc.<\/p>\n<\/li>\n<li data-start=\"3099\" data-end=\"3162\">\n<p data-start=\"3101\" data-end=\"3162\"><strong data-start=\"3101\" data-end=\"3123\">\u0641\u0639\u0627\u0644\u06cc\u062a \u062f\u0631 \u0627\u0646\u062c\u0645\u0646\u200c\u0647\u0627<\/strong>: \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f \u0648 \u062f\u0631\u06cc\u0627\u0641\u062a \u0644\u06cc\u0646\u06a9.<\/p>\n<\/li>\n<li data-start=\"3163\" data-end=\"3237\">\n<p data-start=\"3165\" data-end=\"3237\"><strong data-start=\"3165\" data-end=\"3181\">\u0630\u06a9\u0631 \u0646\u0627\u0645 \u0628\u0631\u0646\u062f<\/strong>: \u062d\u062a\u06cc \u0627\u06af\u0631 \u0644\u06cc\u0646\u06a9 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"3238\" data-end=\"3305\">\n<p data-start=\"3240\" data-end=\"3305\"><strong data-start=\"3240\" data-end=\"3266\">\u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631\u0647\u0627<\/strong>: \u062f\u0631\u06cc\u0627\u0641\u062a \u0644\u06cc\u0646\u06a9 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3306\" data-end=\"3375\">\n<p data-start=\"3308\" data-end=\"3375\"><strong data-start=\"3308\" data-end=\"3331\">\u062b\u0628\u062a \u062f\u0631 \u062f\u0627\u06cc\u0631\u06a9\u062a\u0648\u0631\u06cc\u200c\u0647\u0627<\/strong>: \u062f\u0627\u06cc\u0631\u06a9\u062a\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0644\u06cc \u0648 \u062a\u062e\u0635\u0635\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3377\" data-end=\"3380\" \/>\n<h3 data-start=\"3382\" data-end=\"3421\"><span id=\"___UX\">\u06f4. \u0639\u0648\u0627\u0645\u0644 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/span><\/h3>\n<ul data-start=\"3423\" data-end=\"3959\">\n<li data-start=\"3423\" data-end=\"3482\">\n<p data-start=\"3425\" data-end=\"3482\"><strong data-start=\"3425\" data-end=\"3443\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR)<\/strong>: \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0644\u0627 \u0646\u0634\u0627\u0646\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3483\" data-end=\"3566\">\n<p data-start=\"3485\" data-end=\"3566\"><strong data-start=\"3485\" data-end=\"3510\">\u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate)<\/strong>: \u0646\u0631\u062e \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u067e\u0631\u0634 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0627\u0631\u0632\u0634 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3567\" data-end=\"3650\">\n<p data-start=\"3569\" data-end=\"3650\"><strong data-start=\"3569\" data-end=\"3603\">\u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc (Dwell Time)<\/strong>: \u0632\u0645\u0627\u0646 \u062d\u0636\u0648\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3651\" data-end=\"3720\">\n<p data-start=\"3653\" data-end=\"3720\"><strong data-start=\"3653\" data-end=\"3669\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0635\u0641\u062d\u0627\u062a<\/strong>: \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u062f\u0647 \u0628\u0627\u0639\u062b \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"3721\" data-end=\"3807\">\n<p data-start=\"3723\" data-end=\"3807\"><strong data-start=\"3723\" data-end=\"3759\">\u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0646\u0634\u0633\u062a (Session Duration)<\/strong>: \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0637\u0648\u0644\u0627\u0646\u06cc\u200c\u062a\u0631 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3808\" data-end=\"3882\">\n<p data-start=\"3810\" data-end=\"3882\"><strong data-start=\"3810\" data-end=\"3837\">\u0646\u0638\u0631\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a<\/strong>: \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3883\" data-end=\"3959\">\n<p data-start=\"3885\" data-end=\"3959\"><strong data-start=\"3885\" data-end=\"3914\">\u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc (Mobile UX)<\/strong>: \u062a\u062c\u0631\u0628\u0647 \u062e\u0648\u0628 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc\u060c \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0631\u0627 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0628\u0631\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3961\" data-end=\"3964\" \/>\n<h3 data-start=\"3966\" data-end=\"3993\"><span id=\"i\">\u06f5. \u0639\u0648\u0627\u0645\u0644 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627<\/span><\/h3>\n<ul data-start=\"3995\" data-end=\"4643\">\n<li data-start=\"3995\" data-end=\"4061\">\n<p data-start=\"3997\" data-end=\"4061\"><strong data-start=\"3997\" data-end=\"4014\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u0636\u0648\u0639\u06cc<\/strong>: \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li data-start=\"4062\" data-end=\"4117\">\n<p data-start=\"4064\" data-end=\"4117\"><strong data-start=\"4064\" data-end=\"4080\">\u06cc\u06af\u0627\u0646\u06af\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong>: \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0635\u0644 \u0648 \u063a\u06cc\u0631\u06a9\u067e\u06cc\u060c \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"4118\" data-end=\"4166\">\n<p data-start=\"4120\" data-end=\"4166\"><strong data-start=\"4120\" data-end=\"4133\">\u0639\u0645\u0642 \u0645\u062d\u062a\u0648\u0627<\/strong>: \u067e\u0648\u0634\u0634 \u062c\u0627\u0645\u0639 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0645\u0624\u062b\u0631\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"4167\" data-end=\"4223\">\n<p data-start=\"4169\" data-end=\"4223\"><strong data-start=\"4169\" data-end=\"4184\">\u06a9\u06cc\u0641\u06cc\u062a \u0632\u0628\u0627\u0646\u06cc<\/strong>: \u06af\u0631\u0627\u0645\u0631 \u0635\u062d\u06cc\u062d \u0648 \u0627\u0645\u0644\u0627\u06cc \u062f\u0631\u0633\u062a \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"4224\" data-end=\"4270\">\n<p data-start=\"4226\" data-end=\"4270\"><strong data-start=\"4226\" data-end=\"4239\">\u062f\u0642\u062a \u0645\u062d\u062a\u0648\u0627<\/strong>: \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0635\u062d\u06cc\u062d \u0648 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f.<\/p>\n<\/li>\n<li data-start=\"4271\" data-end=\"4345\">\n<p data-start=\"4273\" data-end=\"4345\"><strong data-start=\"4273\" data-end=\"4295\">\u0646\u0632\u062f\u06cc\u06a9\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong>: \u06a9\u0644\u0645\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0647\u0645\u060c \u0645\u0639\u0646\u0627 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4346\" data-end=\"4410\">\n<p data-start=\"4348\" data-end=\"4410\"><strong data-start=\"4348\" data-end=\"4371\">\u0628\u0631\u062c\u0633\u062a\u06af\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u0645\u0647\u0645 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u0645\u062a\u0646.<\/p>\n<\/li>\n<li data-start=\"4411\" data-end=\"4485\">\n<p data-start=\"4413\" data-end=\"4485\"><strong data-start=\"4413\" data-end=\"4435\">\u0645\u062a\u0631\u0627\u062f\u0641 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong>: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0646\u0648\u0639 \u0648\u0627\u0698\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u062c\u0631\u06cc\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<li data-start=\"4486\" data-end=\"4570\">\n<p data-start=\"4488\" data-end=\"4570\"><strong data-start=\"4488\" data-end=\"4521\">\u0646\u0645\u0627\u06cc\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0639\u0646\u0627\u06cc\u06cc \u067e\u0646\u0647\u0627\u0646 (LSI)<\/strong>: \u06a9\u0644\u0645\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4571\" data-end=\"4643\">\n<p data-start=\"4573\" data-end=\"4643\"><strong data-start=\"4573\" data-end=\"4600\">\u0647\u062f\u0641 \u06a9\u0627\u0631\u0628\u0631 (User Intent)<\/strong>: \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u06cc\u062f \u0646\u06cc\u0627\u0632 \u062e\u0627\u0635 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4645\" data-end=\"4648\" \/>\n<h3 data-start=\"4650\" data-end=\"4684\"><span id=\"__Local_SEO\">\u06f6. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc (Local SEO)<\/span><\/h3>\n<ul data-start=\"4686\" data-end=\"5092\">\n<li data-start=\"4686\" data-end=\"4750\">\n<p data-start=\"4688\" data-end=\"4750\"><strong data-start=\"4688\" data-end=\"4717\">\u062b\u0628\u062a \u062f\u0631 Google My Business<\/strong>: \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc.<\/p>\n<\/li>\n<li data-start=\"4751\" data-end=\"4834\">\n<p data-start=\"4753\" data-end=\"4834\"><strong data-start=\"4753\" data-end=\"4788\">\u0627\u0633\u062a\u0646\u0627\u062f\u0627\u062a \u0645\u062d\u0644\u06cc (Local Citations)<\/strong>: \u0630\u06a9\u0631 \u0646\u0627\u0645\u060c \u0622\u062f\u0631\u0633\u060c \u0648 \u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633 \u0628\u0647 \u0635\u0648\u0631\u062a \u06cc\u06a9\u0633\u0627\u0646.<\/p>\n<\/li>\n<li data-start=\"4835\" data-end=\"4901\">\n<p data-start=\"4837\" data-end=\"4901\"><strong data-start=\"4837\" data-end=\"4859\">\u0646\u0642\u062f \u0648 \u0646\u0638\u0631\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646<\/strong>: \u0646\u0642\u062f\u0647\u0627\u06cc \u0645\u062b\u0628\u062a\u060c \u0628\u0631 \u0631\u062a\u0628\u0647 \u0645\u062d\u0644\u06cc \u062a\u0623\u062b\u06cc\u0631 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4902\" data-end=\"4951\">\n<p data-start=\"4904\" data-end=\"4951\"><strong data-start=\"4904\" data-end=\"4924\">\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u062d\u0644\u06cc<\/strong>: \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u06a9\u0627\u0646.<\/p>\n<\/li>\n<li data-start=\"4952\" data-end=\"5019\">\n<p data-start=\"4954\" data-end=\"5019\"><strong data-start=\"4954\" data-end=\"4977\">\u0635\u0641\u062d\u0627\u062a \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0645\u06a9\u0627\u0646\u06cc<\/strong>: \u0628\u0631\u0627\u06cc \u0647\u0631 \u0645\u0646\u0637\u0642\u0647\u060c \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u0645\u062c\u0632\u0627 \u0637\u0631\u0627\u062d\u06cc \u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"5020\" data-end=\"5092\">\n<p data-start=\"5022\" data-end=\"5092\"><strong data-start=\"5022\" data-end=\"5043\">\u0646\u0632\u062f\u06cc\u06a9\u06cc \u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u06af\u0631<\/strong>: \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0631\u062a\u0628\u0647 \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"5094\" data-end=\"5097\" \/>\n<h3 data-start=\"5099\" data-end=\"5140\"><span id=\"__Core_Web_Vitals\">\u06f7. \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648\u0628 (Core Web Vitals)<\/span><\/h3>\n<ul data-start=\"5142\" data-end=\"5362\">\n<li data-start=\"5142\" data-end=\"5220\">\n<p data-start=\"5144\" data-end=\"5220\"><strong data-start=\"5144\" data-end=\"5183\">LCP (\u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc\u200c\u0634\u062f\u0647)<\/strong>: \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0628\u062e\u0634 \u0635\u0641\u062d\u0647.<\/p>\n<\/li>\n<li data-start=\"5221\" data-end=\"5297\">\n<p data-start=\"5223\" data-end=\"5297\"><strong data-start=\"5223\" data-end=\"5253\">FID (\u062a\u0627\u062e\u06cc\u0631 \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644)<\/strong>: \u0633\u0631\u0639\u062a \u067e\u0627\u0633\u062e\u200c\u062f\u0647\u06cc \u0635\u0641\u062d\u0647 \u0628\u0647 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631.<\/p>\n<\/li>\n<li data-start=\"5298\" data-end=\"5362\">\n<p data-start=\"5300\" data-end=\"5362\"><strong data-start=\"5300\" data-end=\"5328\">CLS (\u062a\u063a\u06cc\u06cc\u0631 \u0686\u06cc\u062f\u0645\u0627\u0646 \u062a\u062c\u0645\u0639\u06cc)<\/strong>: \u062b\u0628\u0627\u062a \u0686\u06cc\u062f\u0645\u0627\u0646 \u0635\u0641\u062d\u0647 \u0647\u0646\u06af\u0627\u0645 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"65\" data-end=\"105\"><span id=\"i-2\">\u06f8. \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc<\/span><\/h3>\n<ul data-start=\"106\" data-end=\"1162\">\n<li data-start=\"106\" data-end=\"223\">\n<p data-start=\"108\" data-end=\"223\"><strong data-start=\"108\" data-end=\"145\">\u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u062c\u0644\u0633\u0647 (Session Duration):<\/strong> \u0647\u0631\u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0645\u0627\u0646\u0646\u062f\u060c \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647\u200c\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0648\u062f\u0646 \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"224\" data-end=\"321\">\n<p data-start=\"226\" data-end=\"321\"><strong data-start=\"226\" data-end=\"247\">\u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc:<\/strong> \u0628\u0627\u0632\u06af\u0634\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"322\" data-end=\"421\">\n<p data-start=\"324\" data-end=\"421\"><strong data-start=\"324\" data-end=\"342\">\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0633\u062a\u0642\u06cc\u0645:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0632\u06cc\u0627\u062f \u0648\u0631\u0648\u062f \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647\u200c\u06cc \u0634\u0646\u0627\u062e\u062a \u0628\u0631\u0646\u062f \u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"422\" data-end=\"539\">\n<p data-start=\"424\" data-end=\"539\"><strong data-start=\"424\" data-end=\"455\">\u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u062f\u0631 \u0647\u0631 \u062c\u0644\u0633\u0647:<\/strong> \u0647\u0631\u0686\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0635\u0641\u062d\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u062f\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062c\u0630\u0627\u0628\u200c\u062a\u0631 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0628\u0647\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"540\" data-end=\"634\">\n<p data-start=\"542\" data-end=\"634\"><strong data-start=\"542\" data-end=\"564\">\u0645\u06cc\u0632\u0627\u0646 \u0627\u0633\u06a9\u0631\u0648\u0644 \u0635\u0641\u062d\u0647:<\/strong> \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0686\u0642\u062f\u0631 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"635\" data-end=\"739\">\n<p data-start=\"637\" data-end=\"739\"><strong data-start=\"637\" data-end=\"668\">\u0646\u0634\u0627\u0646 \u06a9\u0631\u062f\u0646 \u0635\u0641\u062d\u0627\u062a (Bookmark):<\/strong> \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u0627\u0632 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0648\u06a9\u200c\u0645\u0627\u0631\u06a9 \u06a9\u0646\u062f\u060c \u0646\u0634\u0627\u0646\u0647\u200c\u06cc \u0639\u0644\u0627\u0642\u0647 \u0632\u06cc\u0627\u062f \u0627\u0648\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"740\" data-end=\"840\">\n<p data-start=\"742\" data-end=\"840\"><strong data-start=\"742\" data-end=\"767\">\u0646\u0631\u062e \u062e\u0631\u0648\u062c (Exit Rate):<\/strong> \u0646\u0631\u062e \u0628\u0627\u0644\u0627\u06cc \u062e\u0631\u0648\u062c \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u062e\u0627\u0635 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u0634\u0627\u0646\u0647\u200c\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u062f\u0631 \u0622\u0646 \u0635\u0641\u062d\u0627\u062a \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li data-start=\"841\" data-end=\"950\">\n<p data-start=\"843\" data-end=\"950\"><strong data-start=\"843\" data-end=\"870\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion):<\/strong> \u062a\u06a9\u0645\u06cc\u0644 \u0647\u062f\u0641\u200c\u0647\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646\u200c\u0634\u062f\u0647 \u0645\u0627\u0646\u0646\u062f \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u06cc\u0627 \u062e\u0631\u06cc\u062f\u060c \u0646\u0634\u0627\u0646\u0647\u200c\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u062b\u0628\u062a \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"951\" data-end=\"1069\">\n<p data-start=\"953\" data-end=\"1069\"><strong data-start=\"953\" data-end=\"972\">\u0645\u0634\u0627\u0631\u06a9\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0644\u0627\u06cc\u06a9\u060c \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc \u0648 \u06a9\u0627\u0645\u0646\u062a\u200c\u0647\u0627 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647\u200c\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1070\" data-end=\"1162\">\n<p data-start=\"1072\" data-end=\"1162\"><strong data-start=\"1072\" data-end=\"1090\">\u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0635\u0641\u062d\u0647:<\/strong> \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u060c \u0627\u0633\u06a9\u0631\u0648\u0644 \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u06cc\u06af\u0631 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1164\" data-end=\"1167\" \/>\n<h3 data-start=\"1169\" data-end=\"1207\"><span id=\"i-3\">\u06f9. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0633\u0626\u0648 \u062a\u06a9\u0646\u06cc\u06a9\u0627\u0644<\/span><\/h3>\n<ul data-start=\"1208\" data-end=\"2161\">\n<li data-start=\"1208\" data-end=\"1327\">\n<p data-start=\"1210\" data-end=\"1327\"><strong data-start=\"1210\" data-end=\"1243\">\u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u062a\u0646\u0628\u0644 (Lazy Loading):<\/strong> \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0641\u0642\u0637 \u0647\u0646\u06af\u0627\u0645 \u0646\u06cc\u0627\u0632 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"1328\" data-end=\"1410\">\n<p data-start=\"1330\" data-end=\"1410\"><strong data-start=\"1330\" data-end=\"1354\">\u06a9\u0645\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc CSS \u0648 JS:<\/strong> \u062d\u062c\u0645 \u06a9\u062f\u0647\u0627 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0632\u0645\u0627\u0646 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1411\" data-end=\"1494\">\n<p data-start=\"1413\" data-end=\"1494\"><strong data-start=\"1413\" data-end=\"1437\">\u0627\u0639\u062a\u0628\u0627\u0631\u0633\u0646\u062c\u06cc HTML\/CSS:<\/strong> \u06a9\u062f\u0646\u0648\u06cc\u0633\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0628\u0627\u0639\u062b \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631 \u062f\u0631 \u0645\u0631\u0648\u0631\u06af\u0631\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"1495\" data-end=\"1575\">\n<p data-start=\"1497\" data-end=\"1575\"><strong data-start=\"1497\" data-end=\"1527\">\u0627\u0646\u062f\u0627\u0632\u0647 \u0641\u0648\u0646\u062a \u0648 \u062f\u0633\u062a\u0631\u0633\u200c\u067e\u0630\u06cc\u0631\u06cc:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0648\u0646\u062a \u062e\u0648\u0627\u0646\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631.<\/p>\n<\/li>\n<li data-start=\"1576\" data-end=\"1643\">\n<p data-start=\"1578\" data-end=\"1643\"><strong data-start=\"1578\" data-end=\"1586\">CDN:<\/strong> \u062a\u0648\u0632\u06cc\u0639 \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0645\u0646\u0627\u0637\u0642 \u0645\u062e\u062a\u0644\u0641 \u062c\u0647\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a.<\/p>\n<\/li>\n<li data-start=\"1644\" data-end=\"1706\">\n<p data-start=\"1646\" data-end=\"1706\"><strong data-start=\"1646\" data-end=\"1662\">\u0645\u0648\u0642\u0639\u06cc\u062a \u0647\u0627\u0633\u062a:<\/strong> \u0628\u0631 \u0632\u0645\u0627\u0646 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0645\u0646\u0627\u0637\u0642 \u062e\u0627\u0635 \u062a\u0623\u062b\u06cc\u0631 \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"1707\" data-end=\"1791\">\n<p data-start=\"1709\" data-end=\"1791\"><strong data-start=\"1709\" data-end=\"1726\">Meta Refresh:<\/strong> \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0634\u0648\u062f\u060c \u0632\u06cc\u0631\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631 \u0633\u0626\u0648 \u062a\u0623\u062b\u06cc\u0631 \u0645\u0646\u0641\u06cc \u0628\u06af\u0630\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"1792\" data-end=\"1875\">\n<p data-start=\"1794\" data-end=\"1875\"><strong data-start=\"1794\" data-end=\"1816\">\u0633\u0627\u0628\u200c\u062f\u0627\u0645\u06cc\u0646 \u06cc\u0627 \u067e\u0648\u0634\u0647\u061f<\/strong> \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0626\u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627 \u067e\u0648\u0634\u0647 \u0628\u0647\u062a\u0631 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0632\u06cc\u0631 \u062f\u0627\u0645\u0646\u0647.<\/p>\n<\/li>\n<li data-start=\"1876\" data-end=\"1951\">\n<p data-start=\"1878\" data-end=\"1951\"><strong data-start=\"1878\" data-end=\"1892\">\u067e\u0627\u067e\u200c\u0622\u067e\u200c\u0647\u0627:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0631\u0627 \u0645\u062e\u062a\u0644 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"1952\" data-end=\"2019\">\n<p data-start=\"1954\" data-end=\"2019\"><strong data-start=\"1954\" data-end=\"1972\">\u062a\u06af \u0632\u0628\u0627\u0646 \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0628\u0647 \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u0632\u0628\u0627\u0646 \u0648 \u0645\u0646\u0637\u0642\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2020\" data-end=\"2104\">\n<p data-start=\"2022\" data-end=\"2104\"><strong data-start=\"2022\" data-end=\"2049\">\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u062f\u0647:<\/strong> \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0627\u06cc\u0646\u0627\u0645\u06cc\u06a9 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"2105\" data-end=\"2161\">\n<p data-start=\"2107\" data-end=\"2161\"><strong data-start=\"2107\" data-end=\"2124\">\u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0633\u0631\u0648\u0631:<\/strong> \u0622\u067e\u200c\u062a\u0627\u06cc\u0645 \u0628\u0627\u0644\u0627 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2163\" data-end=\"2166\" \/>\n<h3 data-start=\"2168\" data-end=\"2202\"><span id=\"i-4\">\u06f1\u06f0. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u062f\u0627\u0645\u0646\u0647<\/span><\/h3>\n<ul data-start=\"2203\" data-end=\"2758\">\n<li data-start=\"2203\" data-end=\"2268\">\n<p data-start=\"2205\" data-end=\"2268\"><strong data-start=\"2205\" data-end=\"2218\">\u0633\u0646 \u062f\u0627\u0645\u0646\u0647:<\/strong> \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc\u200c\u062a\u0631 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2269\" data-end=\"2363\">\n<p data-start=\"2271\" data-end=\"2363\"><strong data-start=\"2271\" data-end=\"2298\">\u062f\u0627\u0645\u0646\u0647 \u062a\u0637\u0628\u06cc\u0642 \u06a9\u0627\u0645\u0644 (EMD):<\/strong> \u0627\u06af\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f \u0648\u0644\u06cc \u0646\u0628\u0627\u06cc\u062f \u0627\u0633\u067e\u0645 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u062f.<\/p>\n<\/li>\n<li data-start=\"2364\" data-end=\"2432\">\n<p data-start=\"2366\" data-end=\"2432\"><strong data-start=\"2366\" data-end=\"2386\">\u0645\u062f\u062a \u062a\u0645\u062f\u06cc\u062f \u062f\u0627\u0645\u0646\u0647:<\/strong> \u062a\u0645\u062f\u06cc\u062f \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u0634\u0627\u0646\u0647\u200c\u06cc \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li data-start=\"2433\" data-end=\"2513\">\n<p data-start=\"2435\" data-end=\"2513\"><strong data-start=\"2435\" data-end=\"2451\">\u0633\u0627\u0628\u0642\u0647 \u062f\u0627\u0645\u0646\u0647:<\/strong> \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0633\u0627\u0628\u0642\u0647\u200c\u06cc \u062e\u0648\u0628 \u0648 \u0628\u062f\u0648\u0646 \u067e\u0646\u0627\u0644\u062a\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2514\" data-end=\"2585\">\n<p data-start=\"2516\" data-end=\"2585\"><strong data-start=\"2516\" data-end=\"2532\">\u0646\u0645\u0627\u06cc\u0634 WHOIS:<\/strong> \u0634\u0641\u0627\u0641 \u0628\u0648\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0627\u0644\u06a9 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2586\" data-end=\"2658\">\n<p data-start=\"2588\" data-end=\"2658\"><strong data-start=\"2588\" data-end=\"2612\">\u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u062f\u0627\u0645\u0646\u0647:<\/strong> \u062a\u0623\u062b\u06cc\u0631 \u06a9\u0645\u06cc \u062f\u0627\u0631\u062f \u0648\u0644\u06cc \u0647\u0646\u0648\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li data-start=\"2659\" data-end=\"2758\">\n<p data-start=\"2661\" data-end=\"2758\"><strong data-start=\"2661\" data-end=\"2698\">\u0632\u06cc\u0631 \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u062f\u0627\u0645\u0646\u0647 \u0627\u0635\u0644\u06cc:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0632\u06cc\u0631 \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0642\u062f\u0631\u062a \u0633\u0626\u0648 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2760\" data-end=\"2763\" \/>\n<h3 data-start=\"2765\" data-end=\"2803\"><span id=\"i-5\">\u06f1\u06f1. \u06a9\u06cc\u0641\u06cc\u062a \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0622\u0646\u200c\u0647\u0627<\/span><\/h3>\n<ul data-start=\"2804\" data-end=\"4086\">\n<li data-start=\"2804\" data-end=\"2884\">\n<p data-start=\"2806\" data-end=\"2884\"><strong data-start=\"2806\" data-end=\"2825\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627:<\/strong> \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f \u062a\u0623\u062b\u06cc\u0631 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2885\" data-end=\"2966\">\n<p data-start=\"2887\" data-end=\"2966\"><strong data-start=\"2887\" data-end=\"2904\">\u062a\u0646\u0648\u0639 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627:<\/strong> \u062f\u0631\u06cc\u0627\u0641\u062a \u0644\u06cc\u0646\u06a9 \u0627\u0632 \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0647\u062a\u0631 \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"2967\" data-end=\"3035\">\n<p data-start=\"2969\" data-end=\"3035\"><strong data-start=\"2969\" data-end=\"2988\">\u062a\u0646\u0648\u0639 \u0627\u0646\u06a9\u0631 \u062a\u06a9\u0633\u062a:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0637\u0628\u06cc\u0639\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0645\u062a\u0646 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3036\" data-end=\"3122\">\n<p data-start=\"3038\" data-end=\"3122\"><strong data-start=\"3038\" data-end=\"3065\">\u0627\u0639\u062a\u0628\u0627\u0631 \u0635\u0641\u062d\u0647 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u0646\u062f\u0647:<\/strong> \u0647\u0631\u0686\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u0635\u0641\u062d\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"3123\" data-end=\"3210\">\n<p data-start=\"3125\" data-end=\"3210\"><strong data-start=\"3125\" data-end=\"3156\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0645\u062a\u0646\u06cc (Contextual):<\/strong> \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631\u0648\u0646 \u0645\u062a\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3211\" data-end=\"3289\">\n<p data-start=\"3213\" data-end=\"3289\"><strong data-start=\"3213\" data-end=\"3246\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc DoFollow \u0648 NoFollow:<\/strong> \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc DoFollow \u0627\u0631\u0632\u0634 \u0633\u0626\u0648 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3290\" data-end=\"3355\">\n<p data-start=\"3292\" data-end=\"3355\"><strong data-start=\"3292\" data-end=\"3325\">\u062a\u0639\u062f\u0627\u062f \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0648\u062c\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647:<\/strong> \u0647\u0631\u0686\u0647 \u06a9\u0645\u062a\u0631\u060c \u0627\u0631\u0632\u0634 \u0644\u06cc\u0646\u06a9 \u0628\u06cc\u0634\u062a\u0631.<\/p>\n<\/li>\n<li data-start=\"3356\" data-end=\"3437\">\n<p data-start=\"3358\" data-end=\"3437\"><strong data-start=\"3358\" data-end=\"3382\">\u0645\u0648\u0642\u0639\u06cc\u062a \u0644\u06cc\u0646\u06a9 \u062f\u0631 \u0635\u0641\u062d\u0647:<\/strong> \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0631\u0648\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u0632 \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3438\" data-end=\"3530\">\n<p data-start=\"3440\" data-end=\"3530\"><strong data-start=\"3440\" data-end=\"3475\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u0636\u0648\u0639\u06cc \u062f\u0627\u0645\u0646\u0647 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u0646\u062f\u0647:<\/strong> \u0647\u0631\u0686\u0647 \u0645\u0648\u0636\u0648\u0639 \u062f\u0627\u0645\u0646\u0647 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u0646\u062f\u0647 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3531\" data-end=\"3616\">\n<p data-start=\"3533\" data-end=\"3616\"><strong data-start=\"3533\" data-end=\"3561\">\u0627\u0639\u062a\u0628\u0627\u0631 \u062f\u0627\u0645\u0646\u0647 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u0646\u062f\u0647:<\/strong> \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0627\u0644\u0627 \u0642\u062f\u0631\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3617\" data-end=\"3682\">\n<p data-start=\"3619\" data-end=\"3682\"><strong data-start=\"3619\" data-end=\"3649\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3683\" data-end=\"3746\">\n<p data-start=\"3685\" data-end=\"3746\"><strong data-start=\"3685\" data-end=\"3723\">\u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0648\u0644\u062a\u06cc \u0648 \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u06cc:<\/strong> \u0628\u0633\u06cc\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"3747\" data-end=\"3824\">\n<p data-start=\"3749\" data-end=\"3824\"><strong data-start=\"3749\" data-end=\"3784\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646:<\/strong> \u0627\u06af\u0631 \u0632\u06cc\u0627\u062f \u0628\u0627\u0634\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0633\u067e\u0645 \u062a\u0644\u0642\u06cc \u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"3825\" data-end=\"3887\">\n<p data-start=\"3827\" data-end=\"3887\"><strong data-start=\"3827\" data-end=\"3842\">\u062a\u0628\u0627\u062f\u0644 \u0644\u06cc\u0646\u06a9:<\/strong> \u062a\u0627 \u062d\u062f\u06cc \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644 \u0627\u0633\u062a\u060c \u0648\u0644\u06cc \u0632\u06cc\u0627\u062f \u0622\u0646 \u0645\u0636\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3888\" data-end=\"3962\">\n<p data-start=\"3890\" data-end=\"3962\"><strong data-start=\"3890\" data-end=\"3924\">\u0633\u0631\u0639\u062a \u0631\u0634\u062f \u0644\u06cc\u0646\u06a9 (Link Velocity):<\/strong> \u0631\u0634\u062f \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0645\u0633\u062a\u0645\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3963\" data-end=\"4002\">\n<p data-start=\"3965\" data-end=\"4002\"><strong data-start=\"3965\" data-end=\"3983\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0627\u0628:<\/strong> \u0628\u0627\u06cc\u062f \u0627\u0635\u0644\u0627\u062d \u0634\u0648\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4003\" data-end=\"4086\">\n<p data-start=\"4005\" data-end=\"4086\"><strong data-start=\"4005\" data-end=\"4034\">\u06a9\u06cc\u0641\u06cc\u062a \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0648\u062c\u06cc \u0634\u0645\u0627:<\/strong> \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u0627\u0639\u062a\u0628\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0628\u0631\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4088\" data-end=\"4091\" \/>\n<h3 data-start=\"4093\" data-end=\"4123\"><span id=\"i-6\">\u06f1\u06f2. \u062a\u0627\u0632\u06af\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062d\u062a\u0648\u0627<\/span><\/h3>\n<ul data-start=\"4124\" data-end=\"4935\">\n<li data-start=\"4124\" data-end=\"4207\">\n<p data-start=\"4126\" data-end=\"4207\"><strong data-start=\"4126\" data-end=\"4148\">\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0634\u062f\u0647 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u067e\u0648\u06cc\u0627 \u0628\u0647\u062a\u0631 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4208\" data-end=\"4289\">\n<p data-start=\"4210\" data-end=\"4289\"><strong data-start=\"4210\" data-end=\"4234\">\u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0627\u0631\u06cc\u062e\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 \u0633\u0648\u0627\u0628\u0642 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4290\" data-end=\"4358\">\n<p data-start=\"4292\" data-end=\"4358\"><strong data-start=\"4292\" data-end=\"4308\">\u062a\u0627\u0632\u06af\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u0637\u0627\u0644\u0628 \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0631\u0648\u0632 \u0628\u0647\u062a\u0631 \u0631\u062a\u0628\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4359\" data-end=\"4439\">\n<p data-start=\"4361\" data-end=\"4439\"><strong data-start=\"4361\" data-end=\"4397\">\u0642\u062f\u0631\u062a \u0645\u0648\u0636\u0648\u0639\u06cc (Topical Authority):<\/strong> \u067e\u0648\u0634\u0634 \u06a9\u0627\u0645\u0644 \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4440\" data-end=\"4517\">\n<p data-start=\"4442\" data-end=\"4517\"><strong data-start=\"4442\" data-end=\"4459\">\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0627\u0635\u0644\u06cc:<\/strong> \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u062c\u0630\u0628 \u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4518\" data-end=\"4611\">\n<p data-start=\"4520\" data-end=\"4611\"><strong data-start=\"4520\" data-end=\"4551\">\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631:<\/strong> \u0646\u0638\u0631\u0627\u062a \u0648 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0648 \u062a\u0639\u0627\u0645\u0644 \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4612\" data-end=\"4662\">\n<p data-start=\"4614\" data-end=\"4662\"><strong data-start=\"4614\" data-end=\"4630\">\u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u062d\u0644\u06cc:<\/strong> \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u062d\u0644\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0624\u062b\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"4663\" data-end=\"4744\">\n<p data-start=\"4665\" data-end=\"4744\"><strong data-start=\"4665\" data-end=\"4695\">\u0641\u0631\u0645\u062a \u0645\u062d\u062a\u0648\u0627 (\u0631\u0627\u0647\u0646\u0645\u0627\u060c \u0644\u06cc\u0633\u062a):<\/strong> \u0644\u06cc\u0633\u062a\u200c\u0647\u0627 \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647\u062a\u0631 \u0631\u062a\u0628\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4745\" data-end=\"4788\">\n<p data-start=\"4747\" data-end=\"4788\"><strong data-start=\"4747\" data-end=\"4767\">\u0645\u062d\u062a\u0648\u0627\u06cc \u0686\u0646\u062f\u0632\u0628\u0627\u0646\u0647:<\/strong> \u06af\u0633\u062a\u0631\u0634 \u062f\u0627\u0645\u0646\u0647 \u0645\u062e\u0627\u0637\u0628.<\/p>\n<\/li>\n<li data-start=\"4789\" data-end=\"4866\">\n<p data-start=\"4791\" data-end=\"4866\"><strong data-start=\"4791\" data-end=\"4809\">PDF \u0628\u0647\u06cc\u0646\u0647\u200c\u0634\u062f\u0647:<\/strong> \u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc PDF \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0631\u062a\u0628\u0647 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4867\" data-end=\"4935\">\n<p data-start=\"4869\" data-end=\"4935\"><strong data-start=\"4869\" data-end=\"4886\">\u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u0646\u0637\u0642\u06cc \u0648 \u0645\u0631\u062a\u0628 \u0628\u0647 \u062e\u0648\u0627\u0646\u0627\u06cc\u06cc \u0648 \u062e\u0632\u0634 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4937\" data-end=\"4940\" \/>\n<h3 data-start=\"4942\" data-end=\"4970\"><span id=\"i-7\">\u06f1\u06f3. \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/span><\/h3>\n<ul data-start=\"4971\" data-end=\"5445\">\n<li data-start=\"4971\" data-end=\"5058\">\n<p data-start=\"4973\" data-end=\"5058\"><strong data-start=\"4973\" data-end=\"5002\">\u062d\u0636\u0648\u0631 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0641\u0639\u0627\u0644 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0642\u0648\u06cc\u200c\u062a\u0631 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"5059\" data-end=\"5124\">\n<p data-start=\"5061\" data-end=\"5124\"><strong data-start=\"5061\" data-end=\"5092\">\u0648\u0627\u06a9\u0646\u0634\u200c\u0647\u0627 \u0648 \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc\u200c\u0647\u0627:<\/strong> \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"5125\" data-end=\"5221\">\n<p data-start=\"5127\" data-end=\"5221\"><strong data-start=\"5127\" data-end=\"5156\">\u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u062d\u062a\u06cc \u0627\u06af\u0631 NoFollow \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u0627\u0632 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"5222\" data-end=\"5299\">\n<p data-start=\"5224\" data-end=\"5299\"><strong data-start=\"5224\" data-end=\"5252\">\u0630\u06a9\u0631 \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627:<\/strong> \u062d\u062a\u06cc \u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"5300\" data-end=\"5364\">\n<p data-start=\"5302\" data-end=\"5364\"><strong data-start=\"5302\" data-end=\"5325\">\u062d\u0645\u0627\u06cc\u062a \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631\u0647\u0627:<\/strong> \u062a\u0631\u0627\u0641\u06cc\u06a9\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u0648 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u062c\u0630\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"5365\" data-end=\"5445\">\n<p data-start=\"5367\" data-end=\"5445\"><strong data-start=\"5367\" data-end=\"5406\">\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0627\u0632 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u062d\u0628\u0648\u0628 \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"5447\" data-end=\"5450\" \/>\n<h3 data-start=\"5452\" data-end=\"5492\"><span id=\"i-8\">\u06f1\u06f4. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627<\/span><\/h3>\n<ul data-start=\"5493\" data-end=\"6260\">\n<li data-start=\"5493\" data-end=\"5577\">\n<p data-start=\"5495\" data-end=\"5577\"><strong data-start=\"5495\" data-end=\"5516\">\u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631:<\/strong> \u062a\u0637\u0627\u0628\u0642 \u0645\u062d\u062a\u0648\u0627 \u0628\u0627 \u0646\u06cc\u062a \u062c\u0633\u062a\u062c\u0648 (\u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc\u060c \u062a\u062c\u0627\u0631\u06cc \u0648&#8230;) \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"5578\" data-end=\"5646\">\n<p data-start=\"5580\" data-end=\"5646\"><strong data-start=\"5580\" data-end=\"5597\">E-E-A-T \u06af\u0648\u06af\u0644:<\/strong> \u062a\u062e\u0635\u0635\u060c \u0627\u0639\u062a\u0628\u0627\u0631 \u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"5647\" data-end=\"5721\">\n<p data-start=\"5649\" data-end=\"5721\"><strong data-start=\"5649\" data-end=\"5667\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 BERT:<\/strong> \u0641\u0647\u0645 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0628\u0631\u0627\u06cc \u062a\u0637\u0628\u06cc\u0642 \u0628\u0647\u062a\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0627 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631.<\/p>\n<\/li>\n<li data-start=\"5722\" data-end=\"5780\">\n<p data-start=\"5724\" data-end=\"5780\"><strong data-start=\"5724\" data-end=\"5738\">RankBrain:<\/strong> \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0646\u06cc\u062a \u062c\u0633\u062a\u062c\u0648.<\/p>\n<\/li>\n<li data-start=\"5781\" data-end=\"5855\">\n<p data-start=\"5783\" data-end=\"5855\"><strong data-start=\"5783\" data-end=\"5808\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Hummingbird:<\/strong> \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0645\u0639\u0646\u0627\u06cc \u062c\u0645\u0644\u0627\u062a \u0628\u0647 \u062c\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0635\u0631\u0641.<\/p>\n<\/li>\n<li data-start=\"5856\" data-end=\"5901\">\n<p data-start=\"5858\" data-end=\"5901\"><strong data-start=\"5858\" data-end=\"5876\">\u067e\u0646\u0627\u0644\u062a\u06cc \u067e\u0646\u06af\u0648\u0626\u0646:<\/strong> \u0639\u0644\u06cc\u0647 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645.<\/p>\n<\/li>\n<li data-start=\"5902\" data-end=\"5945\">\n<p data-start=\"5904\" data-end=\"5945\"><strong data-start=\"5904\" data-end=\"5921\">\u067e\u0646\u0627\u0644\u062a\u06cc \u067e\u0627\u0646\u062f\u0627:<\/strong> \u0639\u0644\u06cc\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0645\u200c\u06a9\u06cc\u0641\u06cc\u062a.<\/p>\n<\/li>\n<li data-start=\"5946\" data-end=\"6006\">\n<p data-start=\"5948\" data-end=\"6006\"><strong data-start=\"5948\" data-end=\"5974\">\u0646\u0645\u0627\u06cc\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 \u0627\u0648\u0644:<\/strong> \u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0633\u0627\u06cc\u062a \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"6007\" data-end=\"6101\">\n<p data-start=\"6009\" data-end=\"6101\"><strong data-start=\"6009\" data-end=\"6036\">\u0622\u067e\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u0647\u0633\u062a\u0647\u200c\u0627\u06cc \u06af\u0648\u06af\u0644:<\/strong> \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u06cc \u06a9\u0647 \u0639\u0648\u0627\u0645\u0644 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"6102\" data-end=\"6174\">\n<p data-start=\"6104\" data-end=\"6174\"><strong data-start=\"6104\" data-end=\"6119\">\u062a\u0634\u062e\u06cc\u0635 \u0627\u0633\u067e\u0645:<\/strong> \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627\u0639\u062b \u0627\u0641\u062a \u0631\u062a\u0628\u0647 \u06cc\u0627 \u062d\u0630\u0641 \u0634\u0648\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"6175\" data-end=\"6260\">\n<p data-start=\"6177\" data-end=\"6260\"><strong data-start=\"6177\" data-end=\"6213\">\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0633\u062a\u0647 \u0645\u062d\u0644\u06cc (Local Pack):<\/strong> \u0646\u0645\u0627\u06cc\u0634 \u0646\u062a\u0627\u06cc\u062c \u0645\u06a9\u0627\u0646\u200c\u0645\u062d\u0648\u0631 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0648\u0642\u0639\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"6262\" data-end=\"6265\" \/>\n<h3 data-start=\"6267\" data-end=\"6293\"><span id=\"i-9\">\u06f1\u06f5. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062a\u0641\u0631\u0642\u0647<\/span><\/h3>\n<ul data-start=\"6294\" data-end=\"7209\">\n<li data-start=\"6294\" data-end=\"6370\">\n<p data-start=\"6296\" data-end=\"6370\"><strong data-start=\"6296\" data-end=\"6321\">\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0645\u0631\u0648\u0631\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631:<\/strong> \u0646\u062a\u0627\u06cc\u062c \u0628\u0631 \u0627\u0633\u0627\u0633 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"6371\" data-end=\"6436\">\n<p data-start=\"6373\" data-end=\"6436\"><strong data-start=\"6373\" data-end=\"6398\">\u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u06a9\u0627\u0646\u06cc \u062c\u0633\u062a\u062c\u0648\u06af\u0631:<\/strong> \u0645\u06a9\u0627\u0646 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0628\u0631 \u0646\u062a\u0627\u06cc\u062c \u062a\u0623\u062b\u06cc\u0631 \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"6437\" data-end=\"6506\">\n<p data-start=\"6439\" data-end=\"6506\"><strong data-start=\"6439\" data-end=\"6456\">\u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u06a9\u0644\u06cc\u06a9:<\/strong> \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0646\u062a\u0627\u06cc\u062c \u0647\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"6507\" data-end=\"6580\">\n<p data-start=\"6509\" data-end=\"6580\"><strong data-start=\"6509\" data-end=\"6532\">\u062e\u0628\u0631\u0645\u062d\u0648\u0631 \u0628\u0648\u062f\u0646 \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0647\u200c\u0631\u0648\u0632 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062e\u0628\u0631\u06cc \u0628\u0647\u062a\u0631 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"6581\" data-end=\"6644\">\n<p data-start=\"6583\" data-end=\"6644\"><strong data-start=\"6583\" data-end=\"6603\">\u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f:<\/strong> \u0642\u062f\u0631\u062a \u0628\u0631\u0646\u062f \u0628\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f.<\/p>\n<\/li>\n<li data-start=\"6645\" data-end=\"6726\">\n<p data-start=\"6647\" data-end=\"6726\"><strong data-start=\"6647\" data-end=\"6669\">\u0635\u0641\u062d\u0627\u062a \u067e\u0631 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a:<\/strong> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0632\u06cc\u0627\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0633\u0626\u0648 \u0631\u0627 \u062e\u0631\u0627\u0628 \u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"6727\" data-end=\"6790\">\n<p data-start=\"6729\" data-end=\"6790\"><strong data-start=\"6729\" data-end=\"6745\">\u062f\u0642\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a:<\/strong> \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u062f\u0631 \u0631\u062a\u0628\u0647 \u0628\u0647\u062a\u0631 \u0645\u0624\u062b\u0631 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"6791\" data-end=\"6868\">\n<p data-start=\"6793\" data-end=\"6868\"><strong data-start=\"6793\" data-end=\"6828\">\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc (Long-Tail):<\/strong> \u0631\u0642\u0627\u0628\u062a \u06a9\u0645\u062a\u0631 \u0648 \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647 \u06af\u0631\u0641\u062a\u0646.<\/p>\n<\/li>\n<li data-start=\"6869\" data-end=\"6926\">\n<p data-start=\"6871\" data-end=\"6926\"><strong data-start=\"6871\" data-end=\"6888\">\u06cc\u06af\u0627\u0646\u06af\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u067e\u0631\u0647\u06cc\u0632 \u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"6927\" data-end=\"7000\">\n<p data-start=\"6929\" data-end=\"7000\"><strong data-start=\"6929\" data-end=\"6952\">\u062a\u0637\u0627\u0628\u0642 \u0628\u0627 \u0646\u06cc\u062a \u062c\u0633\u062a\u062c\u0648:<\/strong> \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06af\u0631 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"7001\" data-end=\"7065\">\n<p data-start=\"7003\" data-end=\"7065\"><strong data-start=\"7003\" data-end=\"7022\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc SERP:<\/strong> \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u0646\u06cc\u067e\u062a\u060c \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 \u0648\u2026<\/p>\n<\/li>\n<li data-start=\"7066\" data-end=\"7135\">\n<p data-start=\"7068\" data-end=\"7135\"><strong data-start=\"7068\" data-end=\"7082\">\u0647\u062f\u0641 \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u062d\u062a\u0648\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f (\u0641\u0631\u0648\u0634\u060c \u0622\u0645\u0648\u0632\u0634\u060c \u0628\u0644\u0627\u06af) \u0628\u0647\u062a\u0631 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"7136\" data-end=\"7209\">\n<p data-start=\"7138\" data-end=\"7209\"><strong data-start=\"7138\" data-end=\"7159\">\u062a\u062e\u0635\u0635 \u062f\u0631 \u062d\u0648\u0632\u0647 \u062e\u0627\u0635:<\/strong> \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u062a\u062e\u0635\u0635 \u062e\u0627\u0635 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"i-10\">\u06f1\u06f6. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0639\u062a\u0645\u0627\u062f<\/span><\/h2>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>HTTPS\/SSL:<\/strong>\u00a0\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u0646 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u0636\u0645\u06cc\u0646 \u0627\u0645\u0646\u06cc\u062a \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0634\u0641\u0627\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627:<\/strong>\u00a0\u0645\u0634\u062e\u0635 \u0628\u0648\u062f\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0633\u0627\u06cc\u062a \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0639\u062a\u0628\u0627\u0631 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647:<\/strong>\u00a0\u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0634\u0646\u0627\u062e\u062a\u0647\u200c\u0634\u062f\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f (\u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0645\u0648\u0636\u0648\u0639\u0627\u062a YMYL &#8211; \u0632\u0646\u062f\u06af\u06cc \u0648 \u0645\u0627\u0644\u06cc).<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0633\u06cc\u0627\u0633\u062a \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc:<\/strong>\u00a0\u0633\u06cc\u0627\u0633\u062a \u0634\u0641\u0627\u0641 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0627\u0645\u0646\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0634\u0631\u0627\u06cc\u0637 \u0627\u0633\u062a\u0641\u0627\u062f\u0647:<\/strong>\u00a0\u062f\u0627\u0634\u062a\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u0634\u0631\u0648\u0639\u06cc\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u06cc\u06cc\u062f\u06cc\u0647 \u0634\u062e\u0635 \u062b\u0627\u0644\u062b:<\/strong>\u00a0\u0646\u0638\u0631\u0627\u062a \u0645\u062b\u0628\u062a \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 (\u0645\u062b\u0644 Yelp) \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u0627\u0641\u0632\u0627\u06cc\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0641\u0634\u0627\u06cc \u0645\u0627\u0644\u06a9\u06cc\u062a \u0633\u0627\u06cc\u062a:<\/strong>\u00a0\u0645\u0634\u062e\u0635 \u0628\u0648\u062f\u0646 \u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u0627\u0644\u06a9\u06cc\u062a \u0627\u0632 \u0634\u0641\u0627\u0641\u06cc\u062a \u062d\u0645\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u06a9\u06cc\u0641\u06cc\u062a \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0631\u0648\u062c\u06cc:<\/strong>\u00a0\u0644\u06cc\u0646\u06a9 \u0628\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0646\u0634\u0627\u0646\u0647 \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<h2><span id=\"i-11\">\u06f1\u06f7. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u062a\u0646\u0648\u0639 \u0648 \u0627\u0631\u0632\u0634 \u0645\u062d\u062a\u0648\u0627<\/span><\/h2>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u06cc \u0627\u0635\u06cc\u0644:<\/strong>\u00a0\u062a\u0635\u0627\u0648\u06cc\u0631\u060c \u0627\u06cc\u0646\u0641\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9\u200c\u0647\u0627 \u0648 \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0627\u0631\u0632\u0634 \u0645\u06cc\u200c\u0627\u0641\u0632\u0627\u06cc\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc:<\/strong>\u00a0\u0648\u06cc\u062f\u0626\u0648\u0647\u0627\u06cc \u062a\u0639\u0628\u06cc\u0647\u200c\u0634\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0639\u0646\u0627\u0635\u0631 \u062a\u0639\u0627\u0645\u0644\u06cc:<\/strong>\u00a0\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u060c \u0645\u0627\u0634\u06cc\u0646\u200c\u062d\u0633\u0627\u0628\u200c\u0647\u0627 \u0648 \u0622\u0632\u0645\u0648\u0646\u200c\u0647\u0627 \u062a\u0639\u0627\u0645\u0644 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u0627\u0628\u0644 \u062f\u0627\u0646\u0644\u0648\u062f:<\/strong>\u00a0\u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc PDF\u060c \u0645\u0642\u0627\u0644\u0627\u062a \u0633\u0641\u06cc\u062f \u0648 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0627\u0631\u0632\u0634 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u06cc\u06a9\u062a\u0627\u06cc\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a:<\/strong>\u00a0\u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u062f\u0631 \u0647\u0645\u0627\u0646 \u0633\u0627\u06cc\u062a \u067e\u0631\u0647\u06cc\u0632 \u06a9\u0646\u06cc\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631:<\/strong>\u00a0\u0646\u0638\u0631\u0627\u062a\u060c \u06a9\u0627\u0645\u0646\u062a\u200c\u0647\u0627 \u0648 \u062a\u0648\u0635\u06cc\u0647\u200c\u0646\u0627\u0645\u0647\u200c\u0647\u0627 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u063a\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062a\u062e\u0635\u0635 \u062f\u0631 \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639:<\/strong>\u00a0\u0645\u062d\u062a\u0648\u0627\u06cc \u0639\u0645\u06cc\u0642 \u0648 \u0633\u0627\u0632\u06af\u0627\u0631 \u062f\u0631 \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639 \u0646\u0634\u0627\u0646\u0647 \u062a\u062e\u0635\u0635 \u0627\u0633\u062a.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0648\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong>\u00a0\u062a\u0637\u0628\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627 \u0628\u0627 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0641\u0631\u0647\u0646\u06af\u06cc \u0648 \u0632\u0628\u0627\u0646\u06cc \u0645\u0646\u0637\u0642\u0647\u200c\u0627\u06cc.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0635\u0641\u062d\u0627\u062a \u067e\u0631\u0633\u0634 \u0648 \u067e\u0627\u0633\u062e:<\/strong>\u00a0\u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a:<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0641\u06cc\u062f \u0627\u0633\u062a \u0648 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0631\u062a\u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0648 \u062f\u0627\u0633\u062a\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a:<\/strong>\u00a0\u0627\u0631\u0632\u0634 \u0639\u0645\u0644\u06cc \u0648 \u0648\u0627\u0642\u0639\u06cc \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<\/ul>\n<h2><span id=\"i-12\">\u06f1\u06f8. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u06cc \u0648 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/span><\/h2>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>\u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc E-E-A-T (\u062a\u062e\u0635\u0635\u060c \u062a\u062c\u0631\u0628\u0647\u060c \u0627\u0639\u062a\u0628\u0627\u0631\u060c \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0639\u062a\u0645\u0627\u062f):<\/strong>\u00a0\u062a\u0645\u0631\u06a9\u0632 \u06af\u0648\u06af\u0644 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0648 \u0645\u0646\u0627\u0628\u0639 (\u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0633\u0644\u0627\u0645\u062a\u060c \u0645\u0627\u0644\u06cc \u0648 \u062d\u0642\u0648\u0642\u06cc).<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062a\u062d\u0642\u0642 \u0648\u0638\u06cc\u0641\u0647 \u062c\u0633\u062a\u062c\u0648:<\/strong>\u00a0\u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0647\u062f\u0641 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0631\u062a\u0628\u0647 \u0628\u0647\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0646\u0645\u0627\u06cc\u0647\u200c\u0633\u0627\u0632\u06cc \u06af\u0630\u0627\u0631\u0647\u200c\u0647\u0627:<\/strong>\u00a0\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u062e\u0627\u0635\u06cc \u0627\u0632 \u0635\u0641\u062d\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646 (RankBrain):<\/strong>\u00a0\u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u062a\u0641\u0633\u06cc\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u06af\u0630\u0634\u062a\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>BERT:<\/strong>\u00a0\u062f\u0631\u06a9 \u06af\u0648\u06af\u0644 \u0627\u0632 \u0638\u0631\u0627\u0641\u062a\u200c\u0647\u0627\u06cc \u0632\u0628\u0627\u0646\u06cc \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Hummingbird:<\/strong>\u00a0\u0628\u0631 \u062f\u0631\u06a9 \u0647\u062f\u0641 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u0623\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 Core Web Vitals:<\/strong>\u00a0\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc (LCP, FID, CLS) \u0646\u0642\u0634 \u0627\u0633\u0627\u0633\u06cc \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u062a\u0627\u0632\u06af\u06cc:<\/strong>\u00a0\u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u062f\u06cc\u062f\u062a\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0632\u0645\u0627\u0646\u200c\u0645\u062d\u0648\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0646\u0645\u0627\u06cc\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644-\u0627\u0648\u0644:<\/strong>\u00a0\u06af\u0648\u06af\u0644 \u0639\u0645\u062f\u062a\u0627\u064b \u0627\u0632 \u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Penguin:<\/strong>\u00a0\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0631\u0627 \u062c\u0631\u06cc\u0645\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Panda:<\/strong>\u00a0\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0645\u200c\u0645\u0627\u06cc\u0647 \u06cc\u0627 \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Possum \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u062d\u0644\u06cc:<\/strong>\u00a0\u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u06a9\u0627\u0646\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0641\u06cc\u0644\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Medic:<\/strong>\u00a0\u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc YMYL \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc Fred:<\/strong>\u00a0\u0635\u0641\u062d\u0627\u062a \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0632\u06cc\u0627\u062f \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<\/ul>\n<h2><span id=\"__UI__UX\">\u06f1\u06f9. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc (UI) \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/span><\/h2>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>\u062e\u0648\u0627\u0646\u0627\u06cc\u06cc \u0635\u0641\u062d\u0647:<\/strong>\u00a0\u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u0645\u0646\u0638\u0645 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0641\u0648\u0646\u062a \u0648 \u0641\u0627\u0635\u0644\u0647 \u062e\u0637 \u0645\u0646\u0627\u0633\u0628.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0646\u0627\u0648\u06cc\u06af\u06cc\u0634\u0646 \u0622\u0633\u0627\u0646:<\/strong>\u00a0\u0645\u0646\u0648\u06cc \u0646\u0627\u0648\u0628\u0631\u06cc \u0648\u0627\u0636\u062d \u0648 \u0633\u0627\u062f\u0647 \u062c\u0631\u06cc\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc Breadcrumb:<\/strong>\u00a0\u0632\u0645\u06cc\u0646\u0647 \u0628\u0647\u062a\u0631\u06cc \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0637\u0631\u0627\u062d\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc:<\/strong>\u00a0\u0639\u0646\u0627\u0635\u0631 \u062a\u0639\u0627\u0645\u0644\u06cc (\u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u060c \u0641\u0631\u0645\u200c\u0647\u0627) \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u0628\u0648\u062f\u0647 \u0648 \u062a\u0639\u0627\u0645\u0644 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0637\u0631\u0627\u062d\u06cc \u0645\u06cc\u0646\u06cc\u0645\u0627\u0644:<\/strong>\u00a0\u0635\u0641\u062d\u0627\u062a \u062a\u0645\u06cc\u0632 \u0648 \u0628\u062f\u0648\u0646 \u0634\u0644\u0648\u063a\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062d\u0641\u0638 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0642\u0627\u0628\u0644\u06cc\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u062f\u0627\u062e\u0644\u06cc:<\/strong>\u00a0\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a:<\/strong>\u00a0\u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0632\u0627\u062d\u0645 \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0645\u062e\u062a\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u067e\u0631\u0647\u06cc\u0632 \u06a9\u0646\u06cc\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062f\u0639\u0648\u062a \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 (CTA):<\/strong>\u00a0CTA\u0647\u0627\u06cc \u0648\u0627\u0636\u062d \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u062f\u0631\u06a9 \u0645\u0631\u0627\u062d\u0644 \u0628\u0639\u062f\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0627\u067e\u200c\u0622\u067e\u200c\u0647\u0627:<\/strong>\u00a0\u0645\u062d\u062f\u0648\u062f \u06a9\u0631\u062f\u0646 \u067e\u0627\u067e\u200c\u0622\u067e\u200c\u0647\u0627 \u06cc\u0627 \u0642\u0627\u0628\u0644\u06cc\u062a \u0628\u0633\u062a\u0646 \u0622\u0633\u0627\u0646 \u0622\u0646\u200c\u0647\u0627.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u06a9\u0645\u0647 \u0628\u0627\u0632\u06af\u0634\u062a:<\/strong>\u00a0\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0646\u0627\u0648\u0628\u0631\u06cc \u0631\u0648\u0627\u0646 \u0647\u0646\u06af\u0627\u0645 \u0628\u0627\u0632\u06af\u0634\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0642\u0628\u0644\u06cc.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0632\u0645\u0627\u0646 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0639\u0646\u0627\u0635\u0631 \u062a\u0639\u0627\u0645\u0644\u06cc:<\/strong>\u00a0\u0627\u062c\u0632\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc \u0628\u0627\u06cc\u062f \u0628\u062f\u0648\u0646 \u062a\u0623\u062e\u06cc\u0631 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0634\u0648\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0632\u0631\u06af\u0646\u0645\u0627\u06cc\u06cc \u0635\u0641\u062d\u0647:<\/strong>\u00a0\u0635\u0641\u062d\u0627\u062a \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0627\u06cc\u062f \u0627\u0645\u06a9\u0627\u0646 \u0632\u0648\u0645 \u0628\u0627 pinch \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u062f\u0633\u062a\u0631\u0633\u200c\u067e\u0630\u06cc\u0631\u06cc:<\/strong>\u00a0\u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0635\u0641\u062d\u0647\u200c\u062e\u0648\u0627\u0646\u200c\u0647\u0627 \u0648 \u0646\u0627\u0648\u0628\u0631\u06cc \u0628\u0627 \u0635\u0641\u062d\u0647\u200c\u06a9\u0644\u06cc\u062f.<\/li>\n<\/ul>\n<h2><span id=\"i-13\">\u06f2\u06f0. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0648 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0633\u0626\u0648<\/span><\/h2>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u0639\u0645\u0627\u0631\u06cc \u0648\u0627\u0636\u062d \u0633\u0627\u06cc\u062a:<\/strong>\u00a0\u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u0646\u0638\u0645 \u0628\u0647 \u062e\u0632\u0646\u062f\u0647\u200c\u0647\u0627 \u062f\u0631 \u062f\u0631\u06a9 \u0645\u062d\u062a\u0648\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0639\u062a\u0628\u0627\u0631 \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc \u0627\u063a\u0644\u0628 \u0627\u0639\u062a\u0628\u0627\u0631 \u0631\u0627 \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u062f\u06cc\u06af\u0631 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0633\u0627\u062e\u062a\u0627\u0631 Silo:<\/strong>\u00a0\u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0646\u0634\u0627\u0646\u0647 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u0648\u0636\u0648\u0639\u06cc \u0627\u0633\u062a.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0639\u0645\u0642 \u0645\u062d\u062a\u0648\u0627:<\/strong>\u00a0\u062f\u0627\u0634\u062a\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0635\u0644\u06cc \u0628\u0627 \u0632\u06cc\u0631\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0634\u0641\u0627\u0641\u06cc\u062a \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u0627\u0641\u0632\u0627\u06cc\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0635\u0641\u062d\u0627\u062a \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc:<\/strong>\u00a0\u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc \u0645\u0646\u0638\u0645 \u062f\u0631\u06a9 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0639\u0645\u0642 \u0646\u0627\u0648\u0628\u0631\u06cc:<\/strong>\u00a0\u0627\u0632 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0635\u0641\u062d\u0627\u062a \u062f\u0631 \u0639\u0645\u0642 \u0632\u06cc\u0627\u062f \u0633\u0627\u062e\u062a\u0627\u0631 \u0646\u0627\u0648\u0628\u0631\u06cc \u067e\u0631\u0647\u06cc\u0632 \u06a9\u0646\u06cc\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 Breadcrumb:<\/strong>\u00a0\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u0636\u0648\u0639 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627:<\/strong>\u00a0\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u062f\u0647\u06cc \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0647\u0645\u200c\u062a\u0631 \u062f\u0631 \u0633\u0627\u062e\u062a\u0627\u0631 \u0644\u06cc\u0646\u06a9.<\/li>\n<\/ul>\n<h2><span id=\"i-14\">\u06f2\u06f1. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0633\u0626\u0648 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0648 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>\u067e\u0631\u0647\u06cc\u0632 \u0627\u0632 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f:<\/strong>\u00a0\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0641\u0631\u0627\u0637\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0631\u06cc\u0645\u0647 \u062f\u0631\u067e\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0637\u0628\u06cc\u0639\u06cc:<\/strong>\u00a0\u06a9\u0633\u0628 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u0628\u0647 \u0645\u0631\u0648\u0631 \u0632\u0645\u0627\u0646 \u0628\u0647 \u062c\u0627\u06cc \u0633\u0627\u062e\u062a \u0645\u0635\u0646\u0648\u0639\u06cc \u0622\u0646\u200c\u0647\u0627.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u062f\u0627\u0648\u0645 \u0645\u062d\u062a\u0648\u0627:<\/strong>\u00a0\u0627\u0641\u0632\u0648\u062f\u0646 \u0645\u0646\u0638\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0627\u0632\u0647 \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0627\u0646\u0637\u0628\u0627\u0642:<\/strong>\u00a0\u062a\u0646\u0638\u06cc\u0645 \u0645\u062d\u062a\u0648\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0647\u0634 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0645\u200c\u0645\u0627\u06cc\u0647:<\/strong>\u00a0\u062d\u0630\u0641 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0645\u200c\u0627\u0631\u0632\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc:<\/strong>\u00a0\u0628\u0627\u0632\u0646\u06af\u0631\u06cc \u0645\u0646\u0638\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u062f\u0642\u062a.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0639\u062a\u0628\u0627\u0631:<\/strong>\u00a0\u062d\u0641\u0638 \u062a\u0635\u0648\u06cc\u0631 \u0645\u062b\u0628\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u067e\u0631\u0647\u06cc\u0632 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc &#8220;\u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647&#8221;:<\/strong>\u00a0\u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f cloaking\u060c \u0645\u0632\u0627\u0631\u0639 \u0644\u06cc\u0646\u06a9 \u0648 \u0627\u0646\u0628\u0627\u0634\u062a\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062c\u0631\u06cc\u0645\u0647 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u062f\u063a\u0627\u0645 \u0645\u062d\u062a\u0648\u0627:<\/strong>\u00a0\u062a\u0631\u06a9\u06cc\u0628 \u0635\u0641\u062d\u0627\u062a \u0647\u0645\u067e\u0648\u0634\u0627\u0646\u06cc\u200c\u062f\u0627\u0631 \u06cc\u0627 \u0642\u062f\u06cc\u0645\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f.<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>\u0627\u0646\u0637\u0628\u0627\u0642 \u0628\u0627 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645:<\/strong>\u00a0\u0627\u062c\u0631\u0627\u06cc \u0633\u0631\u06cc\u0639 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u067e\u0633 \u0627\u0632 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u06af\u0648\u06af\u0644.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648 (SEO) \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0635\u062f\u0647\u0627 \u0639\u0627\u0645\u0644 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0628\u0647 \u062f\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0634\u062f\u0647 \u0648 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06cc\u06a9 \u062a\u0648\u0636\u06cc\u062d \u0645\u062e\u062a\u0635\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628\u06f1. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u062f\u0627\u062e\u0644\u06cc (On-Page SEO)\u06f2. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u0641\u0646\u06cc (Technical SEO)\u06f3. \u0639\u0648\u0627\u0645\u0644 \u0633\u0626\u0648\u06cc \u062e\u0627\u0631\u062c\u06cc (Off-Page SEO)\u06f4. \u0639\u0648\u0627\u0645\u0644 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)\u06f5. \u0639\u0648\u0627\u0645\u0644 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06f6. &#8230; <a title=\"\u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0\u06f0 \u0639\u0627\u0645\u0644 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0633\u0626\u0648\" class=\"read-more\" href=\"https:\/\/www.web-bartar.com\/blog\/the-ultimate-guide-to-200-seo-ranking-factors\/\" aria-label=\"More on \u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0\u06f0 \u0639\u0627\u0645\u0644 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc 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