{"id":3349,"date":"2025-06-07T10:31:55","date_gmt":"2025-06-07T10:31:55","guid":{"rendered":"https:\/\/www.web-bartar.com\/blog\/?p=3349"},"modified":"2025-06-07T10:34:49","modified_gmt":"2025-06-07T10:34:49","slug":"attribution-modeling","status":"publish","type":"post","link":"https:\/\/www.web-bartar.com\/blog\/attribution-modeling\/","title":{"rendered":"\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f"},"content":{"rendered":"<p data-start=\"361\" data-end=\"773\"><strong data-start=\"361\" data-end=\"403\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/strong> \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u0647\u0631 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 (Touchpoint) \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u062a\u0628\u062f\u06cc\u0644 (Conversion) \u06cc\u0627 \u0631\u0641\u062a\u0627\u0631 \u0645\u0637\u0644\u0648\u0628 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u0645. \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0645\u062f\u0644\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062f\u0642\u06cc\u0642 \u0645\u0633\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u0631\u0632\u0634\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u062f\u0631 \u062a\u062e\u0635\u06cc\u0635 \u0628\u0648\u062f\u062c\u0647\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u0633\u0646\u062c\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u062a\u062e\u0627\u0630 \u0634\u0648\u062f.<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u062a\u0639\u0631\u06cc\u0641 \u0633\u0627\u062f\u0647 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af<\/a><\/li><li><a href=\"#__Attribution_Modeling\">\u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/a><\/li><li><a href=\"#___Attribution_Modeling\">\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/a><ul><li><ul><li><a href=\"#__Customer_Journey\">\u0645\u0633\u06cc\u0631 \u06a9\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc (Customer Journey)<\/a><\/li><li><a href=\"#_Credit_Distribution\">\u062a\u062e\u0635\u06cc\u0635 \u0627\u0639\u062a\u0628\u0627\u0631 (Credit Distribution)<\/a><\/li><li><a href=\"#_Multi-Touch_Attribution\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0686\u0646\u062f\u0646\u0642\u0637\u0647\u200c\u0627\u06cc (Multi-Touch Attribution)<\/a><\/li><li><a href=\"#__Conversion_Funnel_Analysis\">\u062a\u062d\u0644\u06cc\u0644 \u0642\u06cc\u0641 \u062a\u0628\u062f\u06cc\u0644 (Conversion Funnel Analysis)<\/a><\/li><li><a href=\"#__Data_Analytics\">\u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u062f\u0647 \u0648 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 (Data &amp; Analytics)<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#i-2\">\u062a\u062c\u0631\u0628\u0647 \u0645\u0646 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0633\u0626\u0648\u06a9\u0627\u0631 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af<\/a><\/li><li><a href=\"#___Attribution_Modeling-2\">\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/a><ul><li><a href=\"#i-3\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 data-start=\"775\" data-end=\"805\"><span id=\"i\">\u062a\u0639\u0631\u06cc\u0641 \u0633\u0627\u062f\u0647 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af<\/span><\/h2>\n<p data-start=\"807\" data-end=\"1017\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling) \u0686\u0627\u0631\u0686\u0648\u0628\u06cc \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645\u200c\u06cc\u06a9 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0627\u0635\u06cc \u0645\u0627\u0646\u0646\u062f \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u060c \u062e\u0631\u06cc\u062f \u062f\u0631\u0648\u0646\u200c\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc \u06cc\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0642\u0634 \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p data-start=\"1019\" data-end=\"1243\">\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u06cc\u0646 \u0645\u062f\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u0633\u06cc\u0631 \u0637\u06cc\u200c\u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0642\u0628\u0644 \u0627\u0632 \u0627\u0646\u062c\u0627\u0645 \u0639\u0645\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0634\u0648\u062f \u0648 \u0645\u0634\u062e\u0635 \u06af\u0631\u062f\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (\u0645\u0627\u0646\u0646\u062f \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648&#8230;) \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0627\u06cc\u0641\u0627 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p data-start=\"1245\" data-end=\"1472\">\u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0627\u0628\u062a\u062f\u0627 \u062a\u0628\u0644\u06cc\u063a\u06cc \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0628\u06cc\u0646\u062f\u060c \u0633\u067e\u0633 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u06af\u0648\u06af\u0644 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u067e\u0633 \u0627\u0632 \u062e\u0648\u0627\u0646\u062f\u0646 \u06cc\u06a9 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0648\u0628\u0644\u0627\u06af \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u062f\u060c \u0645\u062f\u0644 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0628\u0627\u06cc\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u062f \u0647\u0631\u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0686\u0647 \u0633\u0647\u0645\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f.<\/p>\n<hr data-start=\"1474\" data-end=\"1477\" \/>\n<h2 data-start=\"1479\" data-end=\"1535\"><span id=\"__Attribution_Modeling\">\u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/span><\/h2>\n<p data-start=\"1537\" data-end=\"1662\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc\u060c \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0634\u06cc\u0648\u0647 \u062e\u0627\u0635\u06cc \u062f\u0631 \u0646\u0633\u0628\u062a \u062f\u0627\u062f\u0646 \u0627\u0631\u0632\u0634 \u0628\u0647 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u062f\u0627\u0631\u0646\u062f:<\/p>\n<ul data-start=\"1664\" data-end=\"2372\">\n<li data-start=\"1664\" data-end=\"1780\">\n<p data-start=\"1666\" data-end=\"1780\"><strong data-start=\"1666\" data-end=\"1710\">\u0645\u062f\u0644 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 (Last-Click Attribution):<\/strong> \u062a\u0645\u0627\u0645 \u0627\u0639\u062a\u0628\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0622\u062e\u0631\u06cc\u0646 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 \u0642\u0628\u0644 \u0627\u0632 \u062a\u0628\u062f\u06cc\u0644 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"1781\" data-end=\"1887\">\n<p data-start=\"1783\" data-end=\"1887\"><strong data-start=\"1783\" data-end=\"1828\">\u0645\u062f\u0644 \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 (First-Click Attribution):<\/strong> \u06a9\u0644 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0647 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u0628\u0631\u0646\u062f \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"1888\" data-end=\"1992\">\n<p data-start=\"1890\" data-end=\"1992\"><strong data-start=\"1890\" data-end=\"1923\">\u0645\u062f\u0644 \u062e\u0637\u06cc (Linear Attribution):<\/strong> \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0645\u0633\u0627\u0648\u06cc \u0645\u06cc\u0627\u0646 \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li data-start=\"1993\" data-end=\"2103\">\n<p data-start=\"1995\" data-end=\"2103\"><strong data-start=\"1995\" data-end=\"2039\">\u0645\u062f\u0644 \u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646\u06cc (Time-Decay Attribution):<\/strong> \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631 \u0628\u0647 \u0632\u0645\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644\u060c \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2104\" data-end=\"2247\">\n<p data-start=\"2106\" data-end=\"2247\"><strong data-start=\"2106\" data-end=\"2159\">\u0645\u062f\u0644 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a (Position-Based Attribution):<\/strong> \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0628\u0647 \u0627\u0648\u0644\u06cc\u0646 \u0648 \u0622\u062e\u0631\u06cc\u0646 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0646\u0642\u0627\u0637 \u0645\u06cc\u0627\u0646\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u06a9\u0645\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2248\" data-end=\"2372\">\n<p data-start=\"2250\" data-end=\"2372\"><strong data-start=\"2250\" data-end=\"2286\">\u0645\u062f\u0644 \u0633\u0641\u0627\u0631\u0634\u06cc (Custom Attribution):<\/strong> \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u06cc\u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u0642\u0648\u0627\u0646\u06cc\u0646\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0631\u0627\u06cc \u062a\u062e\u0635\u06cc\u0635 \u0627\u0639\u062a\u0628\u0627\u0631 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2374\" data-end=\"2377\" \/>\n<h2 data-start=\"2379\" data-end=\"2435\"><span id=\"___Attribution_Modeling\">\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/span><\/h2>\n<h4 data-start=\"2437\" data-end=\"2476\"><span id=\"__Customer_Journey\">\u0645\u0633\u06cc\u0631 \u06a9\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc (Customer Journey)<\/span><\/h4>\n<p data-start=\"2477\" data-end=\"2741\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u060c \u0627\u0632 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0627\u0648\u0644\u06cc\u0647 \u0628\u0627 \u0628\u0631\u0646\u062f \u062a\u0627 \u0644\u062d\u0638\u0647 \u062e\u0631\u06cc\u062f \u06cc\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0646\u0647\u0627\u06cc\u06cc\u060c \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645. \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0627\u0645\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u060c \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a\u060c \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u062d\u062a\u06cc \u0646\u0635\u0628 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0628\u0627\u0634\u062f.<\/p>\n<h4 data-start=\"2743\" data-end=\"2782\"><span id=\"_Credit_Distribution\">\u062a\u062e\u0635\u06cc\u0635 \u0627\u0639\u062a\u0628\u0627\u0631 (Credit Distribution)<\/span><\/h4>\n<p data-start=\"2783\" data-end=\"3000\">\u06cc\u06a9\u06cc \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0647\u0631 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 \u0686\u0642\u062f\u0631 \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u0628\u062f\u06cc\u0644 \u0646\u0642\u0634 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u0645 \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0648\u062b\u0631 \u0647\u0633\u062a\u0646\u062f \u0648 \u0628\u0648\u062f\u062c\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u0646 \u062a\u062e\u0635\u06cc\u0635 \u062f\u0647\u06cc\u0645.<\/p>\n<h4 data-start=\"3002\" data-end=\"3052\"><span id=\"_Multi-Touch_Attribution\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0686\u0646\u062f\u0646\u0642\u0637\u0647\u200c\u0627\u06cc (Multi-Touch Attribution)<\/span><\/h4>\n<p data-start=\"3053\" data-end=\"3271\">\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634\u060c \u0627\u0639\u062a\u0628\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0686\u0646\u062f\u06cc\u0646 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 \u0646\u0633\u0628\u062a \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u062a\u0635\u0648\u06cc\u0631\u06cc \u06a9\u0627\u0645\u0644\u200c\u062a\u0631 \u0627\u0632 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0627\u0631\u0627\u0626\u0647 \u0634\u0648\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 \u0645\u062f\u0644 \u062a\u06a9\u200c\u0646\u0642\u0637\u0647\u200c\u0627\u06cc (\u0645\u0627\u0646\u0646\u062f \u0627\u0648\u0644\u06cc\u0646 \u06cc\u0627 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9)\u060c \u0627\u06cc\u0646 \u0645\u062f\u0644 \u062f\u06cc\u062f \u062c\u0627\u0645\u0639\u200c\u062a\u0631\u06cc \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h4 data-start=\"3273\" data-end=\"3322\"><span id=\"__Conversion_Funnel_Analysis\">\u062a\u062d\u0644\u06cc\u0644 \u0642\u06cc\u0641 \u062a\u0628\u062f\u06cc\u0644 (Conversion Funnel Analysis)<\/span><\/h4>\n<p data-start=\"3323\" data-end=\"3557\">\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0636\u0639\u06cc\u0641 \u0642\u06cc\u0641 \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f \u0648 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0622\u0646\u200c\u0647\u0627 \u0627\u0642\u062f\u0627\u0645 \u06a9\u0631\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u0646\u062f \u0648\u0644\u06cc \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0646\u0635\u0628 \u06cc\u0627 \u062e\u0631\u06cc\u062f \u0631\u06cc\u0632\u0634 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645\u060c \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u06a9\u0647 \u0645\u0634\u06a9\u0644 \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0628\u0639\u062f\u06cc \u0627\u0633\u062a.<\/p>\n<h4 data-start=\"3559\" data-end=\"3605\"><span id=\"__Data_Analytics\">\u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u062f\u0647 \u0648 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 (Data &amp; Analytics)<\/span><\/h4>\n<p data-start=\"3606\" data-end=\"3782\">\u0627\u062c\u0631\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0635\u062d\u06cc\u062d \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0627\u062f\u063a\u0627\u0645 \u0645\u0646\u0627\u0628\u0639 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0645\u0627\u0646\u0646\u062f Google Analytics 4\u060c Adjust \u06cc\u0627 AppsFlyer \u0627\u0633\u062a.<\/p>\n<hr data-start=\"3784\" data-end=\"3787\" \/>\n<h2 data-start=\"3789\" data-end=\"3847\"><span id=\"i-2\">\u062a\u062c\u0631\u0628\u0647 \u0645\u0646 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0633\u0626\u0648\u06a9\u0627\u0631 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af<\/span><\/h2>\n<p data-start=\"3849\" data-end=\"4213\">\u062f\u0631 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627 \u0648 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0627\u0645\u060c <strong data-start=\"3914\" data-end=\"3933\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af<\/strong> \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0645\u067e\u06cc\u0646\u06cc \u0634\u0627\u0645\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644\u060c \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0622\u06af\u0647\u06cc\u060c \u0633\u0648\u0634\u0627\u0644 \u0645\u062f\u06cc\u0627 \u0648 \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0647\u0645\u200c\u0632\u0645\u0627\u0646 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u06a9\u0631\u062f\u06cc\u0645\u060c \u0641\u0642\u0637 \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062f\u0644 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0633\u062a\u06cc\u0645 \u0628\u0641\u0647\u0645\u06cc\u0645 \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0648\u0627\u0642\u0639\u0627\u064b \u0627\u0631\u0632\u0634\u200c\u0632\u0627 \u0628\u0648\u062f\u0647 \u0648 \u06a9\u062f\u0627\u0645 \u0641\u0642\u0637 \u0647\u0632\u06cc\u0646\u0647\u200c\u0628\u0631.<\/p>\n<p data-start=\"4215\" data-end=\"4617\">\u062f\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648\u06cc\u0698\u0647\u060c \u062a\u0635\u0648\u0631 \u0627\u0648\u0644\u06cc\u0647 \u0627\u06cc\u0646 \u0628\u0648\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0634\u062f\u0647 \u0648 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061b \u0627\u0645\u0627 \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0627\u06a9\u062b\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u0622\u0634\u0646\u0627 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u0639\u062f \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0622\u0646 \u0631\u0627 \u062f\u06cc\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0627\u0632 \u06af\u0648\u06af\u0644 \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f. \u0627\u06cc\u0646 \u0622\u06af\u0627\u0647\u06cc \u0628\u0627\u0639\u062b \u0634\u062f \u0628\u0648\u062f\u062c\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u06cc\u0645 \u0648 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0627 \u06f4\u06f5\u066a \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f.<\/p>\n<hr data-start=\"4619\" data-end=\"4622\" \/>\n<h2 data-start=\"4624\" data-end=\"4688\"><span id=\"___Attribution_Modeling-2\">\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling)<\/span><\/h2>\n<ul data-start=\"4690\" data-end=\"5007\">\n<li data-start=\"4690\" data-end=\"4732\">\n<p data-start=\"4692\" data-end=\"4732\">\u0627\u062c\u0631\u0627\u06cc \u0622\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0632\u0645\u0627\u0646\u200c\u0628\u0631 \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li data-start=\"4733\" data-end=\"4807\">\n<p data-start=\"4735\" data-end=\"4807\">\u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0646\u062a\u0627\u06cc\u062c \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0631\u0627 \u062f\u0634\u0648\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4808\" data-end=\"4924\">\n<p data-start=\"4810\" data-end=\"4924\">\u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0645\u06cc\u0634\u0647 \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0633\u062a\u061b \u0628\u0631\u062e\u06cc \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0622\u0641\u0644\u0627\u06cc\u0646 (\u0645\u0627\u0646\u0646\u062f \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u06cc\u0627 \u0645\u0631\u0627\u062c\u0639\u0647 \u062d\u0636\u0648\u0631\u06cc) \u0642\u0627\u0628\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0646\u06cc\u0633\u062a\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"4925\" data-end=\"5007\">\n<p data-start=\"4927\" data-end=\"5007\">\u062a\u0641\u0633\u06cc\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u062f\u0648\u0646 \u062f\u0631\u06a9 \u0635\u062d\u06cc\u062d \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0646\u0627\u062f\u0631\u0633\u062a \u0634\u0648\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"5009\" data-end=\"5012\" \/>\n<h3 data-start=\"5014\" data-end=\"5026\"><span id=\"i-3\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/span><\/h3>\n<p data-start=\"5028\" data-end=\"5300\">\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling) \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062a\u0623\u062b\u06cc\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u0646\u06af\u0627\u0647 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631\u060c \u0628\u0648\u062f\u062c\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0631\u062f\u0647\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0628\u0633\u0646\u062c\u0646\u062f \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p data-start=\"5302\" data-end=\"5544\">\u062f\u0631 \u06a9\u0646\u0627\u0631 <strong data-start=\"5310\" data-end=\"5353\">\u06af\u0632\u0627\u0631\u0634\u200c\u06af\u06cc\u0631\u06cc ASO (App Store Optimization)<\/strong>\u060c \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af \u062f\u0648 \u067e\u0627\u06cc\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f. \u0648\u0642\u062a\u06cc \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u06a9\u062c\u0627 \u0622\u0645\u062f\u0647 \u0648 \u0686\u0647 \u0645\u0633\u06cc\u0631\u06cc \u0631\u0627 \u0637\u06cc \u06a9\u0631\u062f\u0647\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u062a\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u0645\u0648\u062b\u0631 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling) \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u0647\u0631 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 (Touchpoint) \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u062a\u0628\u062f\u06cc\u0644 (Conversion) \u06cc\u0627 \u0631\u0641\u062a\u0627\u0631 \u0645\u0637\u0644\u0648\u0628 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u0645. \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0645\u062f\u0644\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062f\u0642\u06cc\u0642 \u0645\u0633\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u0631\u0632\u0634\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u062a\u0627 &#8230; <a title=\"\u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f\" class=\"read-more\" href=\"https:\/\/www.web-bartar.com\/blog\/attribution-modeling\/\" aria-label=\"More on \u0627\u062a\u0631\u06cc\u0628\u0648\u0634\u0646 \u0645\u062f\u0644\u06cc\u0646\u06af (Attribution Modeling) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0647\u0645\u06cc\u062a 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