{"id":3415,"date":"2025-06-09T11:30:44","date_gmt":"2025-06-09T11:30:44","guid":{"rendered":"https:\/\/www.web-bartar.com\/blog\/?p=3415"},"modified":"2025-06-09T11:30:44","modified_gmt":"2025-06-09T11:30:44","slug":"improve-websites-navigation","status":"publish","type":"post","link":"https:\/\/www.web-bartar.com\/blog\/improve-websites-navigation\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0645\u0646\u0648\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u06cc\u0645\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0633\u0626\u0648"},"content":{"rendered":"<p data-start=\"319\" data-end=\"650\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0646\u0627\u0635\u0631 \u0647\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0627\u0633\u062a \u06a9\u0647 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0632 \u0648\u0628 \u0628\u0631\u062a\u0631 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u0645 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0686\u0646\u062f \u062a\u06a9\u0646\u06cc\u06a9 \u0633\u0627\u062f\u0647 \u0627\u0645\u0627 \u0645\u0648\u062b\u0631\u060c \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 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\u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u062f\u0631 \u0633\u0626\u0648<\/a><\/li><li><a href=\"#i-3\">\u0686\u06af\u0648\u0646\u0647 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u0645\u061f<\/a><ul><li><a href=\"#1__UX\">1. \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f (UX)<\/a><\/li><li><a href=\"#2\">2. \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0645\u0646\u0627\u0633\u0628<\/a><\/li><li><a href=\"#3___Breadcrumbs\">3. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0631\u0627\u0647\u0646\u0645\u0627 \u06cc\u0627 Breadcrumbs<\/a><\/li><li><a href=\"#4\">4. \u0627\u0647\u0645\u06cc\u062a \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0645\u062d\u062a\u0648\u0627 \u0648 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627<\/a><\/li><li><a href=\"#5\">5. \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u062f\u0631 \u0648\u0628\u0644\u0627\u06af<\/a><\/li><li><a href=\"#6__URL\">6. \u0627\u062c\u062a\u0646\u0627\u0628 \u0627\u0632 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc URL \u06a9\u0647 \u0628\u0627\u0639\u062b \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f<\/a><\/li><li><a href=\"#7__Responsive_Design\">7. \u0637\u0631\u0627\u062d\u06cc \u0648\u0627\u06a9\u0646\u0634\u200c\u06af\u0631\u0627 (Responsive Design)<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u0686\u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a\u061f<\/a><\/li><li><a href=\"#i-5\">\u062e\u062f\u0645\u0627\u062a \u0648\u0628 \u0628\u0631\u062a\u0631 \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0648 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627<\/a><\/li><li><a href=\"#i-6\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0648 \u0646\u06a9\u0627\u062a \u067e\u0627\u06cc\u0627\u0646\u06cc<\/a><\/li><\/ul><\/div>\n<h2 data-start=\"657\" data-end=\"694\"><span id=\"i\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<\/span><\/h2>\n<p data-start=\"696\" data-end=\"898\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0628\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061b \u06cc\u0639\u0646\u06cc \u0686\u06af\u0648\u0646\u06af\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0633\u0627\u06cc\u062a \u0628\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0631\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0633\u0627\u062f\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645 \u0628\u0627\u0634\u062f.<\/p>\n<p data-start=\"900\" data-end=\"942\">\u0639\u0646\u0627\u0635\u0631 \u0627\u0635\u0644\u06cc \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n<ul data-start=\"944\" data-end=\"1213\">\n<li data-start=\"944\" data-end=\"1021\">\n<p data-start=\"946\" data-end=\"1021\">\u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a (Website Architecture): \u0637\u0631\u0627\u062d\u06cc \u0645\u0646\u0648\u0647\u0627 \u0648 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc \u0648\u0627\u0636\u062d \u0648 \u0645\u0646\u0638\u0645<\/p>\n<\/li>\n<li data-start=\"1022\" data-end=\"1095\">\n<p data-start=\"1024\" data-end=\"1095\">\u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc: \u0646\u062d\u0648\u0647 \u0686\u06cc\u062f\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0628 \u0648 \u0635\u0641\u062d\u0627\u062a \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0646\u0637\u0642\u06cc \u0648 \u0642\u0627\u0628\u0644 \u062f\u0631\u06a9<\/p>\n<\/li>\n<li data-start=\"1096\" data-end=\"1165\">\n<p data-start=\"1098\" data-end=\"1165\">\u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc: \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062f\u0646 \u0645\u0642\u0627\u0644\u0627\u062a\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631<\/p>\n<\/li>\n<li data-start=\"1166\" data-end=\"1213\">\n<p data-start=\"1168\" data-end=\"1213\">\u0648 \u0639\u0646\u0627\u0635\u0631 \u062f\u06cc\u06af\u0631 \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u06cc\u0634\u062a\u0631 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1215\" data-end=\"1417\">\u0627\u06af\u0631 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0647\u06cc\u0646\u0647 \u0648 \u062f\u0631\u0633\u062a \u0628\u0627\u0634\u062f\u060c \u06a9\u0627\u0631\u0628\u0631 \u062e\u06cc\u0644\u06cc \u0633\u0631\u06cc\u0639 \u0648 \u0622\u0633\u0627\u0646 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0645\u06cc\u200c\u0631\u0633\u062f. \u0647\u0645\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u0648\u062c\u0628 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u06a9\u0627\u0647\u0634 \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate) \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate) \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p data-start=\"1419\" data-end=\"1551\">\u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c \u0633\u0627\u062e\u062a\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a \u0628\u0647 \u0631\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u062a\u0631 \u0635\u0641\u062d\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u06cc \u06a9\u0633\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<hr data-start=\"1553\" data-end=\"1556\" \/>\n<h2 data-start=\"1558\" data-end=\"1585\"><span id=\"i-2\">\u0627\u0647\u0645\u06cc\u062a \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u062f\u0631 \u0633\u0626\u0648<\/span><\/h2>\n<p data-start=\"1587\" data-end=\"1823\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0648\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0633\u0626\u0648 \u0641\u0646\u06cc (Technical SEO) \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0633\u0627\u062e\u062a\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0635\u0641\u062d\u0627\u062a \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u06af\u0648\u06af\u0644 \u0631\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0647 \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0628\u0647 \u0633\u0631\u0639\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f.<\/p>\n<p data-start=\"1825\" data-end=\"1980\">\u0646\u0627\u0648\u0628\u0631\u06cc \u0636\u0639\u06cc\u0641 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0628\u0627\u062a\u200c\u0647\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0633\u06a9\u0646 \u0646\u06a9\u0646\u0646\u062f \u0648 \u0628\u0631\u062e\u06cc \u0635\u0641\u062d\u0627\u062a \u0645\u0647\u0645 \u0627\u0632 \u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u067e\u0646\u0647\u0627\u0646 \u0628\u0645\u0627\u0646\u0646\u062f. \u0647\u0645\u06cc\u0646 \u0628\u0627\u0639\u062b \u0627\u0641\u062a \u0631\u062a\u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n<p data-start=\"1982\" data-end=\"2176\">\u0648\u0628 \u0628\u0631\u062a\u0631\u060c \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a \u0648 \u0633\u0626\u0648\u060c \u0628\u0647 \u0634\u0645\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a\u200c\u062a\u0627\u0646 \u0631\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0647\u0645 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0647\u0645 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u062f\u0631 \u0622\u0646 \u062d\u0631\u06a9\u062a \u06a9\u0646\u0646\u062f.<\/p>\n<hr data-start=\"2178\" data-end=\"2181\" \/>\n<h2 data-start=\"2183\" data-end=\"2218\"><span id=\"i-3\">\u0686\u06af\u0648\u0646\u0647 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u0645\u061f<\/span><\/h2>\n<h3 data-start=\"2220\" data-end=\"2247\"><span id=\"1__UX\">1. \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f (UX)<\/span><\/h3>\n<p data-start=\"2249\" data-end=\"2465\">\u0627\u0648\u0644\u06cc\u0646 \u0648 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a\u060c \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u062f\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0645\u0646\u0648\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062c\u0627\u06cc \u06cc\u06a9 \u06a9\u0627\u0631\u0628\u0631 \u062a\u0627\u0632\u0647 \u0648\u0627\u0631\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0622\u06cc\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u0645\u0637\u0644\u0628 \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u062a\u0627\u0646 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f\u061f<\/p>\n<p data-start=\"2467\" data-end=\"2693\">\u0647\u0631\u0686\u0647 \u0645\u0646\u0648 \u0633\u0627\u062f\u0647\u200c\u062a\u0631 \u0648 \u06a9\u0645\u200c\u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a. \u0645\u0646\u0648\u06cc \u0633\u0627\u06cc\u062a \u0628\u0627\u06cc\u062f \u06a9\u0627\u0645\u0644\u0627\u064b \u0648\u0627\u0636\u062d\u060c \u0642\u0627\u0628\u0644 \u0641\u0647\u0645 \u0648 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633 \u0628\u0627\u0634\u062f. \u0627\u0632 \u0622\u0632\u0645\u0648\u0646 \u0648 \u062e\u0637\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f: \u0627\u0632 \u062f\u0648\u0633\u062a\u0627\u0646 \u06cc\u0627 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0646\u0646\u062f \u0648 \u0646\u0638\u0631\u0634\u0627\u0646 \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u06cc\u0627\u0641\u062a\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u067e\u0631\u0633\u06cc\u062f.<\/p>\n<p data-start=\"2695\" data-end=\"2791\">\u0648\u0628 \u0628\u0631\u062a\u0631 \u0628\u0647 \u0634\u0645\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc\u060c \u0647\u0645\u06cc\u0634\u0647 \u0631\u0648\u06cc \u0633\u0627\u062f\u06af\u06cc \u0648 \u0648\u0636\u0648\u062d \u0633\u0627\u062e\u062a\u0627\u0631 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3 data-start=\"2793\" data-end=\"2817\"><span id=\"2\">2. \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0645\u0646\u0627\u0633\u0628<\/span><\/h3>\n<p data-start=\"2819\" data-end=\"2996\">\u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0686\u06cc\u062f\u0645\u0627\u0646 \u0645\u0646\u0637\u0642\u06cc \u0635\u0641\u062d\u0627\u062a \u0648 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627 \u0627\u0633\u062a. \u06cc\u06a9 \u0645\u0646\u0648\u06cc \u062e\u0648\u0628\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0634\u0627\u0645\u0644 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0645\u0627\u0646\u0646\u062f \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a\/\u062e\u062f\u0645\u0627\u062a\u060c \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0627\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u060c \u0648\u0628\u0644\u0627\u06af \u0648 \u062a\u0645\u0627\u0633 \u0628\u0627 \u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p data-start=\"2998\" data-end=\"3082\">\u0627\u06cc\u0646 \u062f\u0633\u062a\u0647\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0648 \u0628\u0627 \u0632\u06cc\u0631\u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062e\u0635 \u062a\u0642\u0633\u06cc\u0645 \u0634\u0648\u0646\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644:<\/p>\n<ul data-start=\"3084\" data-end=\"3346\">\n<li data-start=\"3084\" data-end=\"3198\">\n<p data-start=\"3086\" data-end=\"3198\">\u062f\u0631 \u0633\u0627\u06cc\u062a \u0648\u0628 \u0628\u0631\u062a\u0631\u060c \u062f\u0633\u062a\u0647 &#8220;\u062e\u062f\u0645\u0627\u062a&#8221; \u0634\u0627\u0645\u0644 \u0632\u06cc\u0631\u0634\u0627\u062e\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f &#8220;\u0633\u0626\u0648&#8221;\u060c &#8220;\u0645\u0634\u0627\u0648\u0631\u0647 \u0633\u0626\u0648&#8221;\u060c &#8220;\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627&#8221; \u0648 &#8220;\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646&#8221; \u0627\u0633\u062a.<\/p>\n<\/li>\n<li data-start=\"3199\" data-end=\"3346\">\n<p data-start=\"3201\" data-end=\"3346\">\u062f\u0631 \u0633\u0627\u06cc\u062a \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0644\u0628\u0627\u0633\u060c \u062f\u0633\u062a\u0647 \u0627\u0635\u0644\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f &#8220;\u0644\u0628\u0627\u0633 \u0632\u0646\u0627\u0646\u0647&#8221; \u0628\u0627\u0634\u062f \u06a9\u0647 \u0632\u06cc\u0631\u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f &#8220;\u067e\u06cc\u0631\u0627\u0647\u0646\u200c\u0647\u0627&#8221;\u060c &#8220;\u062f\u0627\u0645\u0646\u200c\u0647\u0627&#8221; \u0648 \u0633\u067e\u0633 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0634\u062e\u0635 \u062a\u0642\u0633\u06cc\u0645 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3348\" data-end=\"3538\">\u0642\u0627\u0646\u0648\u0646 \u0633\u0647 \u06a9\u0644\u06cc\u06a9 (Three-click rule) \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0646\u0647\u0627\u06cc\u062a \u0633\u0647 \u06a9\u0644\u06cc\u06a9 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0631\u0633\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0642\u0627\u0646\u0648\u0646 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0646\u0639\u0637\u0641 \u0627\u062c\u0631\u0627 \u0634\u0648\u062f \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631 \u0634\u0641\u0627\u0641\u06cc\u062a \u0648 \u0633\u0627\u062f\u06af\u06cc \u0628\u0627\u0634\u062f.<\/p>\n<h3 data-start=\"3540\" data-end=\"3584\"><span id=\"3___Breadcrumbs\">3. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0631\u0627\u0647\u0646\u0645\u0627 \u06cc\u0627 Breadcrumbs<\/span><\/h3>\n<p data-start=\"3586\" data-end=\"3806\">\u0645\u0633\u06cc\u0631 \u0631\u0627\u0647\u0646\u0645\u0627 \u06cc\u0627 Breadcrumbs \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0641\u0648\u0642\u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0627\u0633\u062a \u06a9\u0647 \u0645\u0648\u0642\u0639\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0631 \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0627\u0631\u0628\u0631 \u0628\u062f\u0627\u0646\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u062f\u0631 \u06a9\u062f\u0627\u0645 \u0628\u062e\u0634 \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u0648 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0628\u0647 \u0645\u0631\u0627\u062d\u0644 \u0642\u0628\u0644\u06cc \u0628\u0631\u06af\u0631\u062f\u062f.<\/p>\n<p data-start=\"3808\" data-end=\"3902\">Breadcrumbs \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0647\u0645 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u06af\u0648\u06af\u0644 \u0646\u06cc\u0632 \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h3 data-start=\"3904\" data-end=\"3949\"><span id=\"4\">4. \u0627\u0647\u0645\u06cc\u062a \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0645\u062d\u062a\u0648\u0627 \u0648 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627<\/span><\/h3>\n<p data-start=\"3951\" data-end=\"4181\">\u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0648 \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0635\u0641\u062d\u0647 &#8220;\u067e\u06cc\u0631\u0627\u0647\u0646\u200c\u0647\u0627\u06cc \u0632\u0646\u0627\u0646\u0647&#8221; \u062f\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f\u060c \u0627\u06cc\u0646 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u062a\u0628\u0647 \u06a9\u0644 \u062f\u0633\u062a\u0647 &#8220;\u0644\u0628\u0627\u0633 \u0632\u0646\u0627\u0646\u0647&#8221; \u0646\u06cc\u0632 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p data-start=\"4183\" data-end=\"4297\">\u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u06cc\u062f \u0637\u0648\u0631\u06cc \u062a\u0646\u0638\u06cc\u0645 \u0634\u0648\u062f \u06a9\u0647 \u0647\u0631 \u0635\u0641\u062d\u0647 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0646\u0637\u0642\u06cc \u0628\u0647 \u0635\u0641\u062d\u0647 \u0648\u0627\u0644\u062f \u062e\u0648\u062f \u0648 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u06cc\u06af\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n<h3 data-start=\"4299\" data-end=\"4329\"><span id=\"5\">5. \u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u062f\u0631 \u0648\u0628\u0644\u0627\u06af<\/span><\/h3>\n<p data-start=\"4331\" data-end=\"4431\">\u062f\u0627\u0634\u062a\u0646 \u0648\u0628\u0644\u0627\u06af \u062f\u0631 \u0633\u0627\u06cc\u062a\u060c \u0641\u0631\u0635\u062a\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a \u0627\u0633\u062a. \u0627\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0646\u0627\u0648\u0628\u0631\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/p>\n<p data-start=\"4433\" data-end=\"4619\">\u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0645\u0637\u0627\u0644\u0628 \u0648\u0628\u0644\u0627\u06af \u062e\u0648\u062f \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627 \u06cc\u0627 \u0635\u0641\u062d\u0627\u062a \u0645\u0647\u0645 \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a\u060c \u0627\u0631\u0632\u0634 \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u0647\u0645 \u0645\u0646\u062a\u0642\u0644 \u0634\u062f\u0647 \u0648 \u0646\u0627\u0648\u0628\u0631\u06cc \u062f\u0627\u062e\u0644\u06cc \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p data-start=\"4621\" data-end=\"4744\">\u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u062f\u0631 \u0648\u0628\u0644\u0627\u06af \u0648\u0628 \u0628\u0631\u062a\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 &#8220;\u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u06f2\u06f0\u06f2\u06f5&#8221; \u0646\u0648\u0634\u062a\u0647\u200c\u0627\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0635\u0641\u062d\u0647 \u062e\u062f\u0645\u0627\u062a \u0633\u0626\u0648 \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f.<\/p>\n<h3 data-start=\"4746\" data-end=\"4807\"><span id=\"6__URL\">6. \u0627\u062c\u062a\u0646\u0627\u0628 \u0627\u0632 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc URL \u06a9\u0647 \u0628\u0627\u0639\u062b \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f<\/span><\/h3>\n<p data-start=\"4809\" data-end=\"4950\">\u06af\u0627\u0647\u06cc \u0627\u0648\u0642\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc URL \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f URL\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u06cc\u06a9\u0633\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u0636\u0631 \u0627\u0633\u062a.<\/p>\n<p data-start=\"4952\" data-end=\"5103\">\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc canonical\u060c \u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Event Tracking \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u062f\u0648\u0646 \u0627\u06cc\u062c\u0627\u062f \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc URL\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u0631\u0627 \u0631\u0641\u0639 \u06a9\u0646\u062f.<\/p>\n<h3 data-start=\"5105\" data-end=\"5147\"><span id=\"7__Responsive_Design\">7. \u0637\u0631\u0627\u062d\u06cc \u0648\u0627\u06a9\u0646\u0634\u200c\u06af\u0631\u0627 (Responsive Design)<\/span><\/h3>\n<p data-start=\"5149\" data-end=\"5304\">\u0627\u0645\u0631\u0648\u0632\u0647 \u0628\u062e\u0634 \u0639\u0638\u06cc\u0645\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0628\u0627\u06cc\u062f \u062f\u0631 \u0647\u0645\u0647 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648 \u062a\u0628\u0644\u062a\u060c \u0628\u0647 \u062e\u0648\u0628\u06cc \u0648 \u0628\u062f\u0648\u0646 \u0645\u0634\u06a9\u0644 \u06a9\u0627\u0631 \u06a9\u0646\u062f.<\/p>\n<p data-start=\"5306\" data-end=\"5439\">\u0645\u0646\u0648\u0647\u0627\u06cc \u06a9\u0634\u0648\u06cc\u06cc \u0633\u0627\u062f\u0647\u060c \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0648 \u0642\u0627\u0628\u0644 \u0644\u0645\u0633\u060c \u0648 \u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u0646\u0648\u06cc \u0648\u0627\u0636\u062d \u062f\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u0647\u0645\u0647 \u0627\u0632 \u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u062f\u0631 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0627\u0633\u062a.<\/p>\n<hr data-start=\"5441\" data-end=\"5444\" \/>\n<h2 data-start=\"5446\" data-end=\"5499\"><span id=\"i-4\">\u0686\u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a\u061f<\/span><\/h2>\n<ul data-start=\"5501\" data-end=\"5983\">\n<li data-start=\"5501\" data-end=\"5623\">\n<p data-start=\"5503\" data-end=\"5623\"><strong data-start=\"5503\" data-end=\"5534\">\u06a9\u0627\u0647\u0634 \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate):<\/strong> \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0633\u0631\u0639\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u0634 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f\u060c \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u0646 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f.<\/p>\n<\/li>\n<li data-start=\"5624\" data-end=\"5770\">\n<p data-start=\"5626\" data-end=\"5770\"><strong data-start=\"5626\" data-end=\"5665\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate):<\/strong> \u0646\u0627\u0648\u0628\u0631\u06cc \u0622\u0633\u0627\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0647 \u0635\u0641\u062d\u0647 \u062e\u0631\u06cc\u062f \u06cc\u0627 \u062a\u0645\u0627\u0633 \u0628\u0631\u0633\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0641\u0631\u0648\u0634 \u0648 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f.<\/p>\n<\/li>\n<li data-start=\"5771\" data-end=\"5897\">\n<p data-start=\"5773\" data-end=\"5897\"><strong data-start=\"5773\" data-end=\"5796\">\u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644:<\/strong> \u0631\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u062e\u0632\u0634 \u0648 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0647 \u0634\u0645\u0627 \u0631\u062a\u0628\u0647 \u0628\u0647\u062a\u0631\u06cc \u0628\u062f\u0647\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"5898\" data-end=\"5983\">\n<p data-start=\"5900\" data-end=\"5983\"><strong data-start=\"5900\" data-end=\"5925\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646:<\/strong> \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631 \u06cc\u0639\u0646\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631 \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"5985\" data-end=\"5988\" \/>\n<h2 data-start=\"5990\" data-end=\"6037\"><span id=\"i-5\">\u062e\u062f\u0645\u0627\u062a \u0648\u0628 \u0628\u0631\u062a\u0631 \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0648 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627<\/span><\/h2>\n<p data-start=\"6039\" data-end=\"6225\">\u0627\u06af\u0631 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u0627\u062e\u062a\u0627\u0631 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\u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<hr data-start=\"6477\" data-end=\"6480\" \/>\n<h2 data-start=\"6482\" data-end=\"6507\"><span id=\"i-6\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0648 \u0646\u06a9\u0627\u062a \u067e\u0627\u06cc\u0627\u0646\u06cc<\/span><\/h2>\n<p data-start=\"6509\" data-end=\"6658\">\u0628\u0647\u0628\u0648\u062f \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a \u0634\u0627\u06cc\u062f \u062f\u0631 \u0646\u06af\u0627\u0647 \u0627\u0648\u0644 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u062f\u060c \u0627\u0645\u0627 \u0628\u0627 \u0631\u0639\u0627\u06cc\u062a \u0686\u0646\u062f \u0627\u0635\u0644 \u0633\u0627\u062f\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0631\u062a\u0628\u0647 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